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undergraduate thesis
ONLINE TRGOVINA U HRVATSKOJ
Vukovar: University of Applied Sciences "Lavoslav Ružička" in Vukovar, 2024. urn:nbn:hr:150:698948
Radočaj, Tomislav
University of Applied Sciences "Lavoslav Ružička" in Vukovar
Business Department

Institutional repository: Repository of University of Applied Sciences "Lavoslav Ružička" Vukovar

Cite this document

Radočaj, T. (2024). ONLINE TRGOVINA U HRVATSKOJ (Undergraduate thesis). Vukovar: University of Applied Sciences "Lavoslav Ružička" in Vukovar. Retrieved from https://urn.nsk.hr/urn:nbn:hr:150:698948

Radočaj, Tomislav. "ONLINE TRGOVINA U HRVATSKOJ." Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, 2024. https://urn.nsk.hr/urn:nbn:hr:150:698948

Radočaj, Tomislav. "ONLINE TRGOVINA U HRVATSKOJ." Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, 2024. https://urn.nsk.hr/urn:nbn:hr:150:698948

Radočaj, T. (2024). 'ONLINE TRGOVINA U HRVATSKOJ', Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, accessed 24 August 2024, https://urn.nsk.hr/urn:nbn:hr:150:698948

Radočaj T. ONLINE TRGOVINA U HRVATSKOJ [Undergraduate thesis]. Vukovar: University of Applied Sciences "Lavoslav Ružička" in Vukovar; 2024 [cited 2024 August 24] Available at: https://urn.nsk.hr/urn:nbn:hr:150:698948

T. Radočaj, "ONLINE TRGOVINA U HRVATSKOJ", Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, Vukovar, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:150:698948

Metadata
TitleONLINE TRGOVINA U HRVATSKOJ
Title (english)ONLINE TRADE IN CROATIA
AuthorTomislav Radočaj
MentorKatarina Kulić (mentor)
Committee memberMira Majstorović (predsjednik povjerenstva)
Committee memberKatarina Kulić (član povjerenstva)
Committee memberMirjana Nedović (član povjerenstva)
GranterUniversity of Applied Sciences "Lavoslav Ružička" in Vukovar
(Business Department)
Vukovar
Defense date and country2024-07-10, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Online trgovina u Hrvatskoj ostvaruje značajan rast, koji je potaknut naprednim razvojem tehnologije, neograničenim radnim vremenom online trgovine i promjenama u ponašanju potrošača. Uspješnost online trgovine na tržištu ovisi o učinkovitom marketingu, posebno upotrebom društvenih mreža za dosezanje šire publike i izgradnju povjerenja među potrošačima. Budućnost online trgovine u Hrvatskoj je obećavajuća, uz očekivani rast kupaca i razvoj inovativnih poslovnih modela. Kako bi se ostvario puni potencijal online trgovine u Hrvatskoj, potrebno je kontinuirano educirati potrošače i zaposlenike u online trgovini, unaprijediti logistiku te ojačati povjerenje u online kupnju. Cilj ovog završnog rada je prikazati aktualno stanje online trgovine u Republici Hrvatskoj i koliko je važan marketing za njezin uspjeh na današnjem izuzetno konkurentom tržištu.
Abstract (english)
Online trade in Croatia has been achieving significant growth, which has been improved by the advanced development of technology, the unlimited working hours of online shopping and changes in consumer behavior. The success of an online trade in the market depends on effective marketing, especially the use of social networks to reach a wider audience and build trust among consumers. The future of online trade in Croatia is promising, with the expected growth of customers and the development of innovative business models. In order to achieve the full potential of online shopping in Croatia, it is necessary to continuously educate consumers and employees in online shopping, to improve logistics and to build trust in online shopping. The aim of this paper is to show the current state of online trade in Croatia and how important marketing is for its success in today's extremely competitive market.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:150:698948
Study programmeTitle: Trade
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2024-07-19 08:03:46