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undergraduate thesis
ULOGA DRUŠTVENIH MEDIJA U ODNOSIMA S JAVNOŠĆU
Vukovar: University of Applied Sciences "Lavoslav Ružička" in Vukovar, 2024. urn:nbn:hr:150:143238
Kikanović, Olja
University of Applied Sciences "Lavoslav Ružička" in Vukovar
Business Department

Institutional repository: Repository of University of Applied Sciences "Lavoslav Ružička" Vukovar

Cite this document

Kikanović, O. (2024). ULOGA DRUŠTVENIH MEDIJA U ODNOSIMA S JAVNOŠĆU (Undergraduate thesis). Vukovar: University of Applied Sciences "Lavoslav Ružička" in Vukovar. Retrieved from https://urn.nsk.hr/urn:nbn:hr:150:143238

Kikanović, Olja. "ULOGA DRUŠTVENIH MEDIJA U ODNOSIMA S JAVNOŠĆU." Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, 2024. https://urn.nsk.hr/urn:nbn:hr:150:143238

Kikanović, Olja. "ULOGA DRUŠTVENIH MEDIJA U ODNOSIMA S JAVNOŠĆU." Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, 2024. https://urn.nsk.hr/urn:nbn:hr:150:143238

Kikanović, O. (2024). 'ULOGA DRUŠTVENIH MEDIJA U ODNOSIMA S JAVNOŠĆU', Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, accessed 26 December 2024, https://urn.nsk.hr/urn:nbn:hr:150:143238

Kikanović O. ULOGA DRUŠTVENIH MEDIJA U ODNOSIMA S JAVNOŠĆU [Undergraduate thesis]. Vukovar: University of Applied Sciences "Lavoslav Ružička" in Vukovar; 2024 [cited 2024 December 26] Available at: https://urn.nsk.hr/urn:nbn:hr:150:143238

O. Kikanović, "ULOGA DRUŠTVENIH MEDIJA U ODNOSIMA S JAVNOŠĆU", Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, Vukovar, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:150:143238

Metadata
TitleULOGA DRUŠTVENIH MEDIJA U ODNOSIMA S JAVNOŠĆU
Title (english)THE ROLE OF SOCIAL MEDIA IN PUBLIC RELATIONS
AuthorOlja Kikanović
MentorŽeljka Borzan (mentor)
Committee memberKatarina Kulić (predsjednik povjerenstva)
Committee memberŽeljka Borzan (član povjerenstva)
Committee memberMira Majstorović (član povjerenstva)
GranterUniversity of Applied Sciences "Lavoslav Ružička" in Vukovar
(Business Department)
Vukovar
Defense date and country2024-09-30, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Ovaj završni rad razmatra važnu temu "Uloga društvenih medija u odnosima s javnošću", strukturiran kroz nekoliko poglavlja i potpoglavlja kako bi se sveobuhvatno obradila ova problematika. U uvodnom poglavlju prikazan je osnovni koncept javnosti i značaj odnosa s javnošću (PR) u suvremenom društvu. Definirani su pojmovi i objašnjena je veza između medija i javnosti s naglaskom na važnost ovog istraživanja u kontekstu digitalne transformacije. Fokus je na ulozi medija u stvaranju i održavanju odnosa s javnošću. Razmatrano je kako tradicionalni mediji i društveni mediji oblikuju imidž organizacija i kako se koriste u komunikacijskim strategijama. Analiziran je i utjecaj medijskih kanala na percepciju javnosti i kako medijska pokrivenost može utjecati na reputaciju.
Abstract (english)
This final paper considers the important topic "The role of social media in public relations", structured through several chapters and sub-chapters in order to comprehensively address this issue. The introductory chapter presents the basic concept of the public and the importance of public relations (PR) in modern society. Terms are defined and the connection between the media and the public is explained, emphasizing the importance of this research in the context of digital transformation. The focus is on the role of the media in creating and maintaining relations with the public. It was considered how traditional media and social media shape the image of organizations and how they are used in communication strategies. The impact of media channels on public perception and how media coverage can affect reputation is also analyzed.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:150:143238
Study programmeTitle: Trade
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2024-10-07 08:38:26