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undergraduate thesis
PRODAJNO POSLOVANJE U PODUZEĆU PILJIĆ d.o.o.
Vukovar: College of Applied Sciences "Lavoslav Ružička" in Vukovar, 2018. urn:nbn:hr:150:269445
Piljić, Marko
University of Applied Sciences "Lavoslav Ružička" in Vukovar
Business Department

Institutional repository: Repository of University of Applied Sciences "Lavoslav Ružička" Vukovar

Cite this document

Piljić, M. (2018). PRODAJNO POSLOVANJE U PODUZEĆU PILJIĆ d.o.o. (Undergraduate thesis). Vukovar: University of Applied Sciences "Lavoslav Ružička" in Vukovar. Retrieved from https://urn.nsk.hr/urn:nbn:hr:150:269445

Piljić, Marko. "PRODAJNO POSLOVANJE U PODUZEĆU PILJIĆ d.o.o.." Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, 2018. https://urn.nsk.hr/urn:nbn:hr:150:269445

Piljić, Marko. "PRODAJNO POSLOVANJE U PODUZEĆU PILJIĆ d.o.o.." Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, 2018. https://urn.nsk.hr/urn:nbn:hr:150:269445

Piljić, M. (2018). 'PRODAJNO POSLOVANJE U PODUZEĆU PILJIĆ d.o.o.', Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, accessed 26 December 2024, https://urn.nsk.hr/urn:nbn:hr:150:269445

Piljić M. PRODAJNO POSLOVANJE U PODUZEĆU PILJIĆ d.o.o. [Undergraduate thesis]. Vukovar: University of Applied Sciences "Lavoslav Ružička" in Vukovar; 2018 [cited 2024 December 26] Available at: https://urn.nsk.hr/urn:nbn:hr:150:269445

M. Piljić, "PRODAJNO POSLOVANJE U PODUZEĆU PILJIĆ d.o.o.", Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, Vukovar, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:150:269445

Metadata
TitlePRODAJNO POSLOVANJE U PODUZEĆU PILJIĆ d.o.o.
Title (english)SALES BUSINESS IN THE COMPANY PILJIĆ d.o.o.
AuthorMarko Piljić
MentorSandra Mrvica Mađarac (mentor)
Committee memberSanja Gongeta (predsjednik povjerenstva)
Committee memberSandra Mrvica Mađarac (član povjerenstva)
Committee memberDarija Ivanković (član povjerenstva)
GranterUniversity of Applied Sciences "Lavoslav Ružička" in Vukovar
(Business Department)
Vukovar
Defense date and country2018-10-30, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Prodaja obuhvaća sve aktivnosti gospodarskog subjekta koji omogućuju dovođenje proizvoda ili usluga do krajnjih ili proizvodnih potrošača. Ciljevi prodajnog poslovanja obuhvaćaju postizanje optimalnog prometa odnosno prodaje proizvoda i usluga, osiguranje stabilnosti i neprekidnog razvoja gospodarskog subjekta, te uklanjanje ili smanjivane poslovnih rizika. Uspješnost prodajnog poslovanja odnosno ostvarivanje prodajnih ciljeva ovise o radnjama koje prethode samom činu prodaje. Među prethodne radnje ubrajaju se organizacija prodaje, istraživanje tržišta prodaje, politika prodaje, planiranje prodaje, priprema i izbor načina prodaje. Ukoliko je svaka od ovih podfunkcija izvedena na pravilan način, zaključene prodaje, kao krajnji cilj, ne bi smjelo izostati. Primjer uspješnog prodajnog poslovanja može se pronaći u poduzeću Piljić d.o.o. koje se bavi izradom i prodajom PVC stolarije, prozora i vrata. Upravo na primjeru ovog poduzeća objašnjen je koncept prodajnog poslovanja u praksi.
Abstract (english)
The sale covers all activities of an enterprise that enable the delivery of products or services to end users or production consumers. The goals of sales operations include achieving an optimal turnover, i.e. sales of products and services, ensuring the stability and continuous development of an enterprise, and excluding or reducing business risks. The success of sales operations, i.e. the realization of sales goals depends on the actions that precede the very act of selling. Previous activities include sales organization, sales surveys, sales policy, sales planning, and preparation and selection of sales methods. If each of these sub-functions is executed properly, the ultimate goal - the conclusion of sales should be ensured. An example of a successful sales business can be found in the company Piljić d.o.o. which deals with the manufacture and sale of PVC joinery, windows, and doors. The concept of sales business in practice has been explained on the example of this precise company.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:150:269445
Study programmeTitle: Trade
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2018-11-14 14:52:33