Integrated marketing communication is a form of market communication achieved through combination of strategic rolls of different communications disciplines and aims to realize the maximum of communication impact on the environment. In order to encourage the purchase of products or the use of different services, one shall reach the potential consumers by using different types of communication tools. The companies use different forms of marketing communication to attract consumers, who will choose their product or service over other, competing products or services of the same purpose. As the companies use the integrated marketing communication, so need the cities. The cities are using the integrated marketing communication in order to be recognisable by something they can provide, but also to ensure the growth of production and visibility of economists on that area. Therefore, the cities shall continually organise different events to encourage different forms of cooperation between the local authorities, tourist board and all other interested participants of economic operators, as well as civilians. The emphasis of this final paper is on integrated marketing communication of the town Belišće as an economic and tourist destination. By analysing the events that Belišće organises, as well as the use of integrated marketing communication, the recommendations are given so that Belišće can become small city for better future: peaceful, safe and full of interesting activities both for younger and older people.