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undergraduate thesis
DRUŠTVENO ODGOVORNI MARKETING NA PRIMJERU PODUZEĆA "DM-DROGERIE MARKT"
Vukovar: College of Applied Sciences "Lavoslav Ružička" in Vukovar, 2019. urn:nbn:hr:150:388643
Ruf, Nikola
University of Applied Sciences "Lavoslav Ružička" in Vukovar
Business Department

Institutional repository: Repository of University of Applied Sciences "Lavoslav Ružička" Vukovar

Cite this document

Ruf, N. (2019). DRUŠTVENO ODGOVORNI MARKETING NA PRIMJERU PODUZEĆA "DM-DROGERIE MARKT" (Undergraduate thesis). Vukovar: University of Applied Sciences "Lavoslav Ružička" in Vukovar. Retrieved from https://urn.nsk.hr/urn:nbn:hr:150:388643

Ruf, Nikola. "DRUŠTVENO ODGOVORNI MARKETING NA PRIMJERU PODUZEĆA "DM-DROGERIE MARKT"." Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, 2019. https://urn.nsk.hr/urn:nbn:hr:150:388643

Ruf, Nikola. "DRUŠTVENO ODGOVORNI MARKETING NA PRIMJERU PODUZEĆA "DM-DROGERIE MARKT"." Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, 2019. https://urn.nsk.hr/urn:nbn:hr:150:388643

Ruf, N. (2019). 'DRUŠTVENO ODGOVORNI MARKETING NA PRIMJERU PODUZEĆA "DM-DROGERIE MARKT"', Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, accessed 25 November 2024, https://urn.nsk.hr/urn:nbn:hr:150:388643

Ruf N. DRUŠTVENO ODGOVORNI MARKETING NA PRIMJERU PODUZEĆA "DM-DROGERIE MARKT" [Undergraduate thesis]. Vukovar: University of Applied Sciences "Lavoslav Ružička" in Vukovar; 2019 [cited 2024 November 25] Available at: https://urn.nsk.hr/urn:nbn:hr:150:388643

N. Ruf, "DRUŠTVENO ODGOVORNI MARKETING NA PRIMJERU PODUZEĆA "DM-DROGERIE MARKT"", Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, Vukovar, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:150:388643

Metadata
TitleDRUŠTVENO ODGOVORNI MARKETING NA PRIMJERU PODUZEĆA "DM-DROGERIE MARKT"
Title (english)SOCIALLY RESPONSIBLE MARKETING ON THE EXAMPLE OF THE COMPANY "DM-DROGERIE MARKT"
AuthorNikola Ruf
MentorMirjana Nedović (mentor)
Committee memberSandra Mrvica Mađarac (predsjednik povjerenstva)
Committee memberMirjana Nedović (član povjerenstva)
Committee memberSanja Gongeta (član povjerenstva)
GranterUniversity of Applied Sciences "Lavoslav Ružička" in Vukovar
(Business Department)
Vukovar
Defense date and country2019-10-17, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Cilj ovog završnog rada je definirati pojam društveno odgovornog marketinga, njegove karakteristike, načine na koje se on upotrebljava, kako utječe na poduzeće, potrošače, konkurenciju i okoliš te prikazati marketinške aktivnosti nekih od najpoznatijih poduzeća u Hrvatskoj i svijetu koji se baziraju na koncept društveno odgovornog marketinga. Danas je postao suvremena poslovna praksa koju primjenjuje sve veći broj poduzeća u svijetu i Hrvatskoj. Kako bi primjena ove poslovne prakse bila učinkovita mora se osigurati dobra i etički prihvatljiva komunikacija sa svim interesnim skupinama gdje značajnu ulogu ima marketing kao dio komunikacijskog kanala. Upravo su zbog toga skoro sva poduzeća društveno orijentirana, paze na svoj utjecaj na okoliš te drže do društveno odgovornog imidža kako bi pomogli zajednici u kojoj djeluju. Na taj način ostvaruju i veći profit jer su današnji potrošači osjetljivi na društvena pitanja.
Abstract (english)
The aim of this final paper is to define the emergence of socially responsible marketing, its characteristics, exploit what it is used for, how to exploit companies, consumers, competition and the environment and to present the market activities of some of the most famous companies in Croatia and the world based on the concept of socially responsible marketing . Today, it has become a contemporary business practice that has seen an increasing amount of businesses in the world and in Croatia. To ensure that this business practice is implemented, good and ethically acceptable communication must be ensured with all relevant stakeholders, where a significant network has marketing as part of the communication channel. This is why almost all businesses are socially oriented, mindful of their environmental impact and hold on to a socially responsible image so they can help the communities in which they operate. In this way, they also made more profit because today's consumers are sensitive to social issues.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:150:388643
Study programmeTitle: Trade
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2019-10-28 09:36:11