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undergraduate thesis
UPRAVLJANJE ASORTIMANOM U MALOPRODAJI
Vukovar: College of Applied Sciences "Lavoslav Ružička" in Vukovar, 2019. urn:nbn:hr:150:511157
Lačok, Kristina
University of Applied Sciences "Lavoslav Ružička" in Vukovar
Business Department

Institutional repository: Repository of University of Applied Sciences "Lavoslav Ružička" Vukovar

Cite this document

Lačok, K. (2019). UPRAVLJANJE ASORTIMANOM U MALOPRODAJI (Undergraduate thesis). Vukovar: University of Applied Sciences "Lavoslav Ružička" in Vukovar. Retrieved from https://urn.nsk.hr/urn:nbn:hr:150:511157

Lačok, Kristina. "UPRAVLJANJE ASORTIMANOM U MALOPRODAJI." Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, 2019. https://urn.nsk.hr/urn:nbn:hr:150:511157

Lačok, Kristina. "UPRAVLJANJE ASORTIMANOM U MALOPRODAJI." Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, 2019. https://urn.nsk.hr/urn:nbn:hr:150:511157

Lačok, K. (2019). 'UPRAVLJANJE ASORTIMANOM U MALOPRODAJI', Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, accessed 04 November 2024, https://urn.nsk.hr/urn:nbn:hr:150:511157

Lačok K. UPRAVLJANJE ASORTIMANOM U MALOPRODAJI [Undergraduate thesis]. Vukovar: University of Applied Sciences "Lavoslav Ružička" in Vukovar; 2019 [cited 2024 November 04] Available at: https://urn.nsk.hr/urn:nbn:hr:150:511157

K. Lačok, "UPRAVLJANJE ASORTIMANOM U MALOPRODAJI", Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, Vukovar, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:150:511157

Metadata
TitleUPRAVLJANJE ASORTIMANOM U MALOPRODAJI
Title (english)RETAIL ASSORTMENT MANAGEMENT
AuthorKristina Lačok
MentorŽeljka Borzan (mentor)
Committee memberSanja Gongeta (predsjednik povjerenstva)
Committee memberŽeljka Borzan (član povjerenstva)
Committee memberDarija Ivanković (član povjerenstva)
GranterUniversity of Applied Sciences "Lavoslav Ružička" in Vukovar
(Business Department)
Vukovar
Defense date and country2019-10-23, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Zbog velikog broja novih proizvoda marketing trgovine, u današnje vrijeme, postaje sve više samostalan i usmjeren na asortiman. O kategorijama proizvoda koje se nude ovise veličina i tip prodavaonica uzimajući u obzir gravitacijsko područje koje opslužuju. Iz navedenih razloga iznimno je važno na pravi način oblikovati i razmjestiti prodavaonice u svrhu opskrbe stanovništva te ekonomičnosti i rentabilnosti poslovanja određenog trgovinskog poduzeća. Upravljanje kategorijama proizvoda jest proces koji obuhvaća upravljanje proizvodnim kategorijama tj. poslovnim jedinicama i njihovo prilagođavanje na osnovi svake pojedine prodavaonice kako bi zadovoljili kupce. Počeo se koristiti kao procesni pristup upravljanju asortimanom u maloprodaji. Glavni zadatci category managementa su optimiziranje asortimana, optimiziranje regala (polica), planiranje i kontrola akcijskih programa, izravna rentabilnost proizvoda, analiza potrošačke košare. U maloprodaji će se asortiman slagati prema potrebama potrošača. Iz tog razloga je u stvaranju asortimana vrlo bitna komunikacija i suradnja s kupcima te uzimanje u obzir njihovih potreba i želja. Uz građenje odnosa s kupcima, asortiman je osnovica na koju se gradi suradnja između trgovine i dobavljača.
Abstract (english)
Due to the large number of new products, marketing is becoming increasingly independent and focused on the assortment. The size and type of shop depends on the categories of products that are offered taking into account the gravitational area that they serve. For these reasons, it is extremely important to properly design and deploy stores for the purpose of supplying the population and increasing profitability and economy of a particular trading company. Product category management is a process that involves managing product categories, business units and their adaptation on the basis of every single store to meet customers needs. In the beginning it was used as a process approach to managing retail assortment. The main tasks of category management are optimizing assortments, shelf optimization, planning and controlling action programs, direct product profitability, consumer basket analysis. Retailing will be tailored to the needs of consumers. For this reason, in creating assortments, it is essential to communicate and cooperate with customers and to take into account their needs and wishes. Along with building customer relationships, the assortment is the basis for cooperation between trade and suppliers.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:150:511157
Study programmeTitle: Trade
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2019-11-05 08:07:09