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undergraduate thesis
ZNAČAJ UNAPRIJEĐENJA PRODAJE U POSLOVANJU GOSPODARSKOG SUBJEKTA
Vukovar: College of Applied Sciences "Lavoslav Ružička" in Vukovar, 2020. urn:nbn:hr:150:940976
Naglav, Klea
University of Applied Sciences "Lavoslav Ružička" in Vukovar
Business Department

Institutional repository: Repository of University of Applied Sciences "Lavoslav Ružička" Vukovar

Cite this document

Naglav, K. (2020). ZNAČAJ UNAPRIJEĐENJA PRODAJE U POSLOVANJU GOSPODARSKOG SUBJEKTA (Undergraduate thesis). Vukovar: University of Applied Sciences "Lavoslav Ružička" in Vukovar. Retrieved from https://urn.nsk.hr/urn:nbn:hr:150:940976

Naglav, Klea. "ZNAČAJ UNAPRIJEĐENJA PRODAJE U POSLOVANJU GOSPODARSKOG SUBJEKTA." Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, 2020. https://urn.nsk.hr/urn:nbn:hr:150:940976

Naglav, Klea. "ZNAČAJ UNAPRIJEĐENJA PRODAJE U POSLOVANJU GOSPODARSKOG SUBJEKTA." Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, 2020. https://urn.nsk.hr/urn:nbn:hr:150:940976

Naglav, K. (2020). 'ZNAČAJ UNAPRIJEĐENJA PRODAJE U POSLOVANJU GOSPODARSKOG SUBJEKTA', Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, accessed 26 December 2024, https://urn.nsk.hr/urn:nbn:hr:150:940976

Naglav K. ZNAČAJ UNAPRIJEĐENJA PRODAJE U POSLOVANJU GOSPODARSKOG SUBJEKTA [Undergraduate thesis]. Vukovar: University of Applied Sciences "Lavoslav Ružička" in Vukovar; 2020 [cited 2024 December 26] Available at: https://urn.nsk.hr/urn:nbn:hr:150:940976

K. Naglav, "ZNAČAJ UNAPRIJEĐENJA PRODAJE U POSLOVANJU GOSPODARSKOG SUBJEKTA", Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, Vukovar, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:150:940976

Metadata
TitleZNAČAJ UNAPRIJEĐENJA PRODAJE U POSLOVANJU GOSPODARSKOG SUBJEKTA
Title (english)SIGNIFICANCE OF SALES PROMOTION IN OPERATIONS OF AN ECONOMIC ENTITY
AuthorKlea Naglav
MentorMirjana Nedović (mentor)
Committee memberŽeljka Borzan (predsjednik povjerenstva)
Committee memberMirjana Nedović (član povjerenstva)
Committee memberDarija Ivanković (član povjerenstva)
GranterUniversity of Applied Sciences "Lavoslav Ružička" in Vukovar
(Business Department)
Vukovar
Defense date and country2020-10-09, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Prodaja je kritična faza svakog poslovnog procesa. Predstavlja proces u kojem tržište potvrđuje potrebu za nekim proizvodima ili uslugama. Unapređenje prodaje čine sve aktivnosti koje pospješuju prodaju, ne djeluju na nju izravno i djeluju kratkoročno. Postoje brojni instrumenti koji se koristite za postizanja ciljeva. Osnovni instrumenti koji se koriste u unapređenju prodaje su uzorci, kuponi, rabat, premije, nagradne igre, posebni promotivni materijali i dr. Odličan primjer uspješnog marketinga jest tvrtka Coca- Cola. Tvrtka koja od samog početka poslovanja ulaže intenzivne maketinške napore i financijska sredstva s ciljem unapređenja prodaje i suradnje sa svojim kupcima. Coca- Cola je multinacionalna kompanija koja predstavlja tržišnog lidera u prehrambenoj industriji, a okviru svoje ponude nudi niz poznatih proizvoda priznatih tržišnih marki. Upravo Coca- Cola je 2019. godine bila najvrijednija marka bezalkoholnih pića na svijetu, dok je globalno bila peta najvrijednija marka na svijetu.
Abstract (english)
Sales represents a critical phase in any business process. It is a phase in which the market confirms the need for certain products or services. Sales promotion consists of all activities that promote sales, that do not affect it directly and are short-term. There are a number of instruments used to achieve goals. The basic instruments used in sales promotion are samples, coupons, rebates, premiums, sweepstakes, special promotional materials, etc. A great example of successful marketing is the Coca-Cola company. The company that has been investing great marketing efforts and financial resources from the very beginning of its operation with the aim of improving sales and cooperation with its customers. Coca-Cola is a multinational company that represents a market leader in the food industry, and its offer includes a number of well-known products of recognized market brands. In 2019, Coca-Cola was the world most valuable soft drinks brand, while globally it was the fifth most valuable brand in the world.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:150:940976
Study programmeTitle: Trade
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2020-10-14 08:18:29