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undergraduate thesis
ETIKA U MARKETINŠKOJ KOMUNIKACIJI
Vukovar: College of Applied Sciences "Lavoslav Ružička" in Vukovar, 2020. urn:nbn:hr:150:880747
Ćosić, Ivona
University of Applied Sciences "Lavoslav Ružička" in Vukovar
Business Department

Institutional repository: Repository of University of Applied Sciences "Lavoslav Ružička" Vukovar

Cite this document

Ćosić, I. (2020). ETIKA U MARKETINŠKOJ KOMUNIKACIJI (Undergraduate thesis). Vukovar: University of Applied Sciences "Lavoslav Ružička" in Vukovar. Retrieved from https://urn.nsk.hr/urn:nbn:hr:150:880747

Ćosić, Ivona. "ETIKA U MARKETINŠKOJ KOMUNIKACIJI." Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, 2020. https://urn.nsk.hr/urn:nbn:hr:150:880747

Ćosić, Ivona. "ETIKA U MARKETINŠKOJ KOMUNIKACIJI." Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, 2020. https://urn.nsk.hr/urn:nbn:hr:150:880747

Ćosić, I. (2020). 'ETIKA U MARKETINŠKOJ KOMUNIKACIJI', Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, accessed 04 November 2024, https://urn.nsk.hr/urn:nbn:hr:150:880747

Ćosić I. ETIKA U MARKETINŠKOJ KOMUNIKACIJI [Undergraduate thesis]. Vukovar: University of Applied Sciences "Lavoslav Ružička" in Vukovar; 2020 [cited 2024 November 04] Available at: https://urn.nsk.hr/urn:nbn:hr:150:880747

I. Ćosić, "ETIKA U MARKETINŠKOJ KOMUNIKACIJI", Undergraduate thesis, University of Applied Sciences "Lavoslav Ružička" in Vukovar, Vukovar, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:150:880747

Metadata
TitleETIKA U MARKETINŠKOJ KOMUNIKACIJI
Title (english)ETHICS IN MARKETING COMMUNICATION
AuthorIvona Ćosić
MentorŽeljka Borzan (mentor)
Committee memberSanja Gongeta (predsjednik povjerenstva)
Committee memberŽeljka Borzan (član povjerenstva)
Committee memberMira Majstorović (član povjerenstva)
GranterUniversity of Applied Sciences "Lavoslav Ružička" in Vukovar
(Business Department)
Vukovar
Defense date and country2020-11-09, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Poslovno okruženje je vrlo promjenjivo, i poduzeća danas ne mogu sebi priuštiti da ignoriraju međunarodna tržišta. Zemlje širom svijeta sve više ovise o međusobnim robama i uslugama. Etička pitanja se javljaju kod donošenja odluka o cijenama, kod upravljanja proizvodima i distribucijskim kanalima, te kod donošenja odluka o promidžbi, i sa svim ovim odlukama i akcijama su usko povezana. Etika uči što je moralno i prihvatljivo, a što nije, koje djelovanje je moralno, odnosno općekorisno i poželjno, kako za pojedinca tako i za cijelu organizaciju. Etičnost u poslovanju nije niti fikcija niti ukrasni pridjev izjava o misiji ili viziji poduzeća, već ona izravno utječe na imidž poduzeća u javnosti i u njezinu poslovnom okruženju. U empirijskom istraživanju će se prikazati kako poduzeće HEP primjenjuje etiku u svom poslovanju.
Abstract (english)
The business environment is very changeable, and a company today cannot afford to ignore international markets. Countries around the world are increasingly dependent on each other for goods and services. Ethical issues arise when deciding on prices, managing products or distribution channels and also when making decisions about advertising which are closely related to all these decisions and actions. Ethics teaches what is moral or right and what is not. What action is moral and is, generally, beneficial and desirable both for individuals and the entire organization. Business ethics is neither fiction nor a decorative translation of a company's mission or vision statement, but it directly affects the company's image in the public and in its business environment. The empirical research will show how HEP applies ethics in its business.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:150:880747
Study programmeTitle: Trade
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2020-11-10 11:56:29