Acquiring human resources is a key function in any modern business environment. This activity implies the process of identification, attraction, selection and employment of qualified candidates who will contribute to the achievement of the organization's strategic goals. In a dynamic job market, where change is rapid and unpredictable, an organization's ability to attract and retain top talent can mean the difference between success and failure. Proper management of human resources not only enables the optimal use of skills and knowledge of employees, but also encourages innovation, increases productivity and improves the overall competitiveness of the organization. The same is true for every military organization, which in the modern age must adapt to all circumstances and external influences. Therefore, every military organization should invest considerable efforts in the development of PR suits and improve its members in the marketing and publicity aspects, and in this way create their own models for the promotion of the army and the military profession. If the military organization is insufficiently involved in attracting young and competent people into its system, significant difficulties could follow over a certain number of years due to a lack of human resources, and thus a significant increase in the risk of successfully defending and preserving the country's population, territorial integrity and sovereignty of that state.