Children are exposed to media on a daily basis. A great number of commercials and marketing tricks have a strong influence on children. Their accelerated development and growth, a boost in desire for the new and a lack of satisfaction with that which they have are just some of the consequences of exposure to media. Marketing experts have many methods for trying to convince children to buy their product. Children are being influenced from a very young age. This kind of influence creates in children all kinds of emotions, such as fear, love, compassion etc. All of this occurs on a subconscious level, and the experts are well aware of their power. Children are the most delicate of all targets of marketing experts. Childhood is not as it was, but this is not just because of the media. Less free time, more obligations, more stress and frustration and less parental attention all affect children and the amount of time and focus they give to the media.