With the availability of media and the emergence of social networks, we are witnessing how ,,food, in addition to feeding us, also feeds the media.“ There is almost no magazine, online portal or TV program that does not contain a recipe, a column on the topic of food preparation, a culinary show or at least some feature about food. ,,With the appearance of celebrity chefs, some of whom have replaced restaurants with TV studios“ , more and more people are interested in preparing food at home and trying different culinary recipes. Most of us have tried our hand at preparing the recipes of Jamie Oliver and other world-famous chefs. However, none of the above would exist if we did not have a historical heritage, records in the form of recipes that were carefully collected and whose content was improved over time and adapted to the geographical requirements and characteristics of the time. Likewise, we must not forget about the appearance of the space where food is prepared, i.e. the functionality of the kitchen, and the establishment of standards for serving and dining food and drinks depending on the circle of guests and the occasion of joint enjoyment of gastronomic delicacies. In all this scenography and choreography, the main character is hidden under the name of the head chef, without whom there would be no interesting television shows, blogs, vlogs, Instagram portals and other tools. It can be concluded that all these elements enabled the creation of competitive cooking shows and the additional promotion of the profession of chef. As customs are always the best source of the gastronomic range of products, this paper finally shows how to eat in a family environment in countries around the world, including Croatia. The survey showed that 67.0% of the respondents follow shows/apps about cooking, but we still prefer traditional recipes. 15.3% of respondents prefer modified recipes by famous chefs, but as many as 86.2% publish their recipes and photos of their dishes on social networks.