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graduate thesis
Brendiranje neprofitnih organizacija na primjeru Društva hrvatskih književnika
Zagreb: Zagreb School of Business, 2024. urn:nbn:hr:180:572389
Poljanec, Vladimira
Zagreb School of Business

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Poljanec, V. (2024). Brendiranje neprofitnih organizacija na primjeru Društva hrvatskih književnika (Graduate thesis). Zagreb: Zagreb School of Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:180:572389

Poljanec, Vladimira. "Brendiranje neprofitnih organizacija na primjeru Društva hrvatskih književnika." Graduate thesis, Zagreb School of Business, 2024. https://urn.nsk.hr/urn:nbn:hr:180:572389

Poljanec, Vladimira. "Brendiranje neprofitnih organizacija na primjeru Društva hrvatskih književnika." Graduate thesis, Zagreb School of Business, 2024. https://urn.nsk.hr/urn:nbn:hr:180:572389

Poljanec, V. (2024). 'Brendiranje neprofitnih organizacija na primjeru Društva hrvatskih književnika', Graduate thesis, Zagreb School of Business, accessed 28 August 2024, https://urn.nsk.hr/urn:nbn:hr:180:572389

Poljanec V. Brendiranje neprofitnih organizacija na primjeru Društva hrvatskih književnika [Graduate thesis]. Zagreb: Zagreb School of Business; 2024 [cited 2024 August 28] Available at: https://urn.nsk.hr/urn:nbn:hr:180:572389

V. Poljanec, "Brendiranje neprofitnih organizacija na primjeru Društva hrvatskih književnika", Graduate thesis, Zagreb School of Business, Zagreb, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:180:572389

Metadata
TitleBrendiranje neprofitnih organizacija na primjeru Društva hrvatskih književnika
Title (english)Branding of Non-profit Organizations in The Case of The Croatian Writers' Association
AuthorVladimira Poljanec
MentorSanja Rocco (mentor)
Committee memberNeven Šipić (predsjednik povjerenstva)
GranterZagreb School of Business
Zagreb
Defense date and country2024-02-07, Croatia
Scientific / art field,
discipline and subdiscipline		HUMANISTIC SCIENCES
Art Sciences
Abstract
Rad istražuje ključne aspekte brendiranja neprofitnih organizacija u suvremenom društvu na primjeru umjetničke strukovne udruge Društva hrvatskih književnika (DHK). Naglašava se važnost brendiranja za neprofitne organizacije koje, zbog ograničenih financijskih resursa, moraju koristiti dodatne strategije za ostvarivanje svojih aktivnosti. Primjer DHK, organizacije s višestoljetnom poviješću, ukazuje na specifičnosti brendiranja kulturnih institucija te kako se prilagoditi suvremenim marketinškim trendovima. Rezultati istraživanja pružaju uvid u učinke brendiranja DHK-a u javnosti.
Abstract (english)
This study explores the intricate dimensions of branding non-profit organizations within the context of contemporary society, with a focus on the Croatian Writers’ Association (CWA) as a prime illustrative case. The paramount significance of effective branding is underscored for non-profits, which, constrained by limited financial resources, necessitate innovative strategies to fulfill their missions. By examining the historical and cultural nuances of the CWA, an institution with a venerable legacy, this research illuminates the unique challenges and opportunities in branding cultural entities, showcasing how to adapt to current marketing trends. The findings offer valuable insights into the impact of the Croatian Writers’ Association's branding efforts on public perception.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:180:572389
Study programmeTitle: Marketing and Communications Graduate study
Study programme type: professional
Study level: graduate
Academic / professional title: magistar/magistra marketinga i komunikacija (magistar/magistra marketinga i komunikacija)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2024-02-16 14:35:28