prikaz prve stranice dokumenta B2B Marketing u drvnoj industriji – plasiranje proizvoda Peletirka
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undergraduate thesis
B2B Marketing u drvnoj industriji – plasiranje proizvoda Peletirka
Zagreb: Zagreb School of Business, 2023. urn:nbn:hr:180:698777
Salopek, Borna
Zagreb School of Business

Institutional repository: Repository ZSB

Cite this document

Salopek, B. (2023). B2B Marketing u drvnoj industriji – plasiranje proizvoda Peletirka (Undergraduate thesis). Zagreb: Zagreb School of Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:180:698777

Salopek, Borna. "B2B Marketing u drvnoj industriji – plasiranje proizvoda Peletirka." Undergraduate thesis, Zagreb School of Business, 2023. https://urn.nsk.hr/urn:nbn:hr:180:698777

Salopek, Borna. "B2B Marketing u drvnoj industriji – plasiranje proizvoda Peletirka." Undergraduate thesis, Zagreb School of Business, 2023. https://urn.nsk.hr/urn:nbn:hr:180:698777

Salopek, B. (2023). 'B2B Marketing u drvnoj industriji – plasiranje proizvoda Peletirka', Undergraduate thesis, Zagreb School of Business, accessed 28 November 2024, https://urn.nsk.hr/urn:nbn:hr:180:698777

Salopek B. B2B Marketing u drvnoj industriji – plasiranje proizvoda Peletirka [Undergraduate thesis]. Zagreb: Zagreb School of Business; 2023 [cited 2024 November 28] Available at: https://urn.nsk.hr/urn:nbn:hr:180:698777

B. Salopek, "B2B Marketing u drvnoj industriji – plasiranje proizvoda Peletirka", Undergraduate thesis, Zagreb School of Business, Zagreb, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:180:698777

Metadata
TitleB2B Marketing u drvnoj industriji – plasiranje proizvoda Peletirka
Title (english)B2B marketing in the wood industry - marketing Peletirka products
AuthorBorna Salopek
MentorSanja Rocco (mentor)
Committee memberTanja Grmuša (predsjednik povjerenstva)
Committee memberTomislav Ivančević (član povjerenstva)
GranterZagreb School of Business
Zagreb
Defense date and country2023-09-29, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
U ovom završnom radu razrađen je pojam Business to Business marketinga u kontekstu drvne industrije. Također, kao primjer je uzet stroj za izradu peleta. U prvom dijelu rada iznesene su uvodna razmatranja o samoj problematici rada. Drugi dio rada posvećen je teorijskom okviru B2B marketinga te strategijama koje se koriste u ovakvoj vrsti marketinga. Treće poglavlje daje uvid u trenutno stanje drvne industrije u Republici Hrvatskoj, kao i mjerama koje se uvode kako bi se ista osnažila. Također, dat je niz informacija koje su usko povezane s proizvodnjom peleta na globalnoj razini. Naposljetku, u trećem poglavlju razrađen je B2B marketing na primjeru stroja za izradu peleta. Posljednje poglavlje daje zaključne osvrte na odabranu tematiku.
Abstract (english)
In this final paper, the concept of Business to Business marketing in the context of the wood industry is elaborated. Also, a pellet making machine was taken as an example. In the first part of the paper, introductory considerations on the issue itself are presented. The second part of the paper is dedicated to the theoretical framework of Business to Business marketing and the strategies used in this type of marketing. The third chapter provides an insight into the current foreign wood industry in the Republic of Croatia, as well as the measures that are being introduced to strengthen it. Also, a number of information is given that is closely related to the production pellet on a global scale. Finally, in the third chapter, B2B marketing is elaborated on the example of a pellet making machine. The last chapter provides concluding reviews on the selected topic.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:180:698777
Study programmeTitle: Marketing and Communications Undergraduate studies
Study programme type: professional
Study level: undergraduate
Academic / professional title: prvostupnik/prvostupnica (baccalaureus/baccalaurea) marketinga i komunikacija (prvostupnik/prvostupnica (baccalaureus/baccalaurea) marketinga i komunikacija)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2024-05-02 11:16:24