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undergraduate thesis
ODNOSI S JAVNOŠĆU U NOVINARSTVU
Zagreb: Zagreb School of Business, 2017. urn:nbn:hr:180:632673
Žulj, Antonio
Zagreb School of Business

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Žulj, A. (2017). ODNOSI S JAVNOŠĆU U NOVINARSTVU (Undergraduate thesis). Zagreb: Zagreb School of Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:180:632673

Žulj, Antonio. "ODNOSI S JAVNOŠĆU U NOVINARSTVU." Undergraduate thesis, Zagreb School of Business, 2017. https://urn.nsk.hr/urn:nbn:hr:180:632673

Žulj, Antonio. "ODNOSI S JAVNOŠĆU U NOVINARSTVU." Undergraduate thesis, Zagreb School of Business, 2017. https://urn.nsk.hr/urn:nbn:hr:180:632673

Žulj, A. (2017). 'ODNOSI S JAVNOŠĆU U NOVINARSTVU', Undergraduate thesis, Zagreb School of Business, accessed 14 November 2024, https://urn.nsk.hr/urn:nbn:hr:180:632673

Žulj A. ODNOSI S JAVNOŠĆU U NOVINARSTVU [Undergraduate thesis]. Zagreb: Zagreb School of Business; 2017 [cited 2024 November 14] Available at: https://urn.nsk.hr/urn:nbn:hr:180:632673

A. Žulj, "ODNOSI S JAVNOŠĆU U NOVINARSTVU", Undergraduate thesis, Zagreb School of Business, Zagreb, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:180:632673

Metadata
TitleODNOSI S JAVNOŠĆU U NOVINARSTVU
Title (english)PUBLIC RELATIONS IN JOURNALISM
AuthorAntonio Žulj
MentorVera Šutalo (mentor)
Committee memberSanja Rocco (predsjednik povjerenstva)
Committee memberNeven Šipić (član povjerenstva)
GranterZagreb School of Business
Zagreb
Defense date and country2017-06-06, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Public Relations
Abstract
Tema završnog rada glasi „Odnosi s javnošću u novinarstvu“. Odlučio sam se na tu temu iz razloga što su odnosi s javnošću u novinarstvu neizostavan dio svakodnevnice. Zahvaljujući odnosima s javnosti, javnost je upoznata i informirana o svim bitnim događajima, istupima, aferama, osobama, djelovanju ljudi iz javnog života... Cilj svakog događaja je privući što veći broj ljudi, privući sponzore, osigurati sigurnost, razraditi tijek događaja do najsitnijih detalja, obavijestiti o tome sve medije i postići što veći odaziv medijskih kuća. Odnosi s javnošću stvaraju poseban odnos s „običnim ljudima“. Rad se sastoji od literaturnog djela koji govori općenito o odnosima s javnošću; njezinoj funkciji i zadacima. Potom slijedi dio o eksternoj komunikaciji, ulozi novinara i njihovim poželjnim osobinama. Zatim se analizira javnost i javno mnijenje. Istraživački dio govori o organizaciji javnog događaja u svijetu nogometa.
Abstract (english)
The topic of the final work is "Public Relations in Journalism". I decided on this topic because public relations in journalism are an inevitable part of everyday life. Thanks to public relations, the public is informed and informed of all relevant events, events, affairs, people, public life ... The goal of each event is to attract as many people as possible, attract sponsors, ensure security, elaborate the course of events to the smallest detail, inform all media and achieve the most responsive media outlets. Public relations creates a special relationship with "ordinary people". Work consists of a literary work that generally talks about public relations; its function and tasks. Then follows the part about external communication, the role of journalists and their desirable traits. Then the public and the public are analyzed. The research part talks about organizing a public event in the world of football.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:180:632673
Study programmeTitle: Marketing management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2017-06-07 10:50:11