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undergraduate thesis
B2B MARKETING NA PRIMJERU 3DPRINTER.HR
Zagreb: Zagreb School of Business, 2017. urn:nbn:hr:180:719023
Hlevnjak, Ivan
Zagreb School of Business

Institutional repository: Repository ZSB

Cite this document

Hlevnjak, I. (2017). B2B MARKETING NA PRIMJERU 3DPRINTER.HR (Undergraduate thesis). Zagreb: Zagreb School of Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:180:719023

Hlevnjak, Ivan. "B2B MARKETING NA PRIMJERU 3DPRINTER.HR." Undergraduate thesis, Zagreb School of Business, 2017. https://urn.nsk.hr/urn:nbn:hr:180:719023

Hlevnjak, Ivan. "B2B MARKETING NA PRIMJERU 3DPRINTER.HR." Undergraduate thesis, Zagreb School of Business, 2017. https://urn.nsk.hr/urn:nbn:hr:180:719023

Hlevnjak, I. (2017). 'B2B MARKETING NA PRIMJERU 3DPRINTER.HR', Undergraduate thesis, Zagreb School of Business, accessed 24 November 2024, https://urn.nsk.hr/urn:nbn:hr:180:719023

Hlevnjak I. B2B MARKETING NA PRIMJERU 3DPRINTER.HR [Undergraduate thesis]. Zagreb: Zagreb School of Business; 2017 [cited 2024 November 24] Available at: https://urn.nsk.hr/urn:nbn:hr:180:719023

I. Hlevnjak, "B2B MARKETING NA PRIMJERU 3DPRINTER.HR", Undergraduate thesis, Zagreb School of Business, Zagreb, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:180:719023

Metadata
TitleB2B MARKETING NA PRIMJERU 3DPRINTER.HR
Title (english)B2B marketing – 3DPRINTER.HR example
AuthorIvan Hlevnjak
MentorTomislav Ivančević (mentor)
Committee memberŽeljka Zavišić (predsjednik povjerenstva)
Committee memberPredrag Čudina (član povjerenstva)
GranterZagreb School of Business
Zagreb
Defense date and country2017-07-27, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Economics of Entrepreneurship
Abstract
Nove tehnologije proizvodnje javljaju se iz godine u godinu, te služe kako bi unaprijedili sam proces proizvodnje. Prilagođavanje proizvođača dinamici tržišta, tj. naručiocu posla, 3D tehnologije omogućile su i drugim segmentima poduzeća brže i lakše reagiranje na same promjene na tržištu. 3D tehnologije bilježe jaki rast u korištenju unatoč edukativnim problemima na koje nailaze. Bitan je čimbenik brzog prototipiranja proizvoda kao i izradu gotovog proizvoda spremnog za korištenje. Između raznovrsnih materijala koji se koriste, u upotrebi je široka primjena proizvoda napravljenih pomoću te tehnologije. U Hrvatskoj možemo reći da se samo 13 poduzeća aktivno bavi 3D tehnologijama, te je pretpostavka kako svaka tvrtka ima svoje stalne naručioce. Pravim marketingom, cilj je doći do poduzeća koje su spremne na korištenje tih tehnologija no nisu imale prilike susresti se s njima.
Abstract (english)
New production technologies come out year after year, and serve to enhance the production process. Adapting the manufacturer to the market dynamics, 3D technology has enabled other segments of the companies to respond faster and faster to market changes. 3D technologies have experienced strong growth in use despite the educational problems they face. It is an important factor in rapid prototyping of products as well as making ready to use products. Between the various materials used, extensive use of products made using this technology is in use. In Croatia we can say that only 13 companies that are actively engaged in 3D technologies, and it is a prerequisite that every company has its own permanent customers. With proper marketing, the goal is to get companies that can use these technologies but had not the opportunity to meet them.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:180:719023
Study programmeTitle: Marketing management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2017-08-18 07:27:42