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undergraduate thesis
TRENDOVI U DIGITALNOM MARKETINGU
Zagreb: Zagreb School of Business, 2016. urn:nbn:hr:180:673097
Čapljak, Antonio
Zagreb School of Business

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Čapljak, A. (2016). TRENDOVI U DIGITALNOM MARKETINGU (Undergraduate thesis). Zagreb: Zagreb School of Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:180:673097

Čapljak, Antonio. "TRENDOVI U DIGITALNOM MARKETINGU." Undergraduate thesis, Zagreb School of Business, 2016. https://urn.nsk.hr/urn:nbn:hr:180:673097

Čapljak, Antonio. "TRENDOVI U DIGITALNOM MARKETINGU." Undergraduate thesis, Zagreb School of Business, 2016. https://urn.nsk.hr/urn:nbn:hr:180:673097

Čapljak, A. (2016). 'TRENDOVI U DIGITALNOM MARKETINGU', Undergraduate thesis, Zagreb School of Business, accessed 30 November 2024, https://urn.nsk.hr/urn:nbn:hr:180:673097

Čapljak A. TRENDOVI U DIGITALNOM MARKETINGU [Undergraduate thesis]. Zagreb: Zagreb School of Business; 2016 [cited 2024 November 30] Available at: https://urn.nsk.hr/urn:nbn:hr:180:673097

A. Čapljak, "TRENDOVI U DIGITALNOM MARKETINGU", Undergraduate thesis, Zagreb School of Business, Zagreb, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:180:673097

Metadata
TitleTRENDOVI U DIGITALNOM MARKETINGU
Title (english)TRENDS IN DIGITAL MARKETING
AuthorAntonio Čapljak
MentorGoran Luburić (mentor)
Committee memberTomislav Ivančević (predsjednik povjerenstva)
Committee memberTanja Grmuša (član povjerenstva)
GranterZagreb School of Business
Zagreb
Defense date and country2016-06-10, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Cilj ovog rada je pobliže objasniti samu pojavu i razvoj digitalnog marketinga. Započinjemo sa pojavom i razvojem Interneta i marketinga, a zatim detaljnije objašnjavamo tehnike i sredstva oglašavanja na Internetu, kao i najnovije trendove oglašavanja zbog kojih je digitalni marketing u 21.stoljeću doživio veliku preobrazbu i uspjeh. Rad na kraju zaokružujemo inovacijama i trendovima istoimenog fenomena.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:180:673097
Study programmeTitle: Marketing management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2016-06-10 13:39:05