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undergraduate thesis
ISTRAŽIVANJE TRŽIŠTA ZA POTREBE BRENDIRANJA NA PRIMJERU TONI & GUY
Zagreb: Zagreb School of Business, 2017. urn:nbn:hr:180:109306
Runjanin, Iva
Zagreb School of Business

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Runjanin, I. (2017). ISTRAŽIVANJE TRŽIŠTA ZA POTREBE BRENDIRANJA NA PRIMJERU TONI & GUY (Undergraduate thesis). Zagreb: Zagreb School of Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:180:109306

Runjanin, Iva. "ISTRAŽIVANJE TRŽIŠTA ZA POTREBE BRENDIRANJA NA PRIMJERU TONI & GUY." Undergraduate thesis, Zagreb School of Business, 2017. https://urn.nsk.hr/urn:nbn:hr:180:109306

Runjanin, Iva. "ISTRAŽIVANJE TRŽIŠTA ZA POTREBE BRENDIRANJA NA PRIMJERU TONI & GUY." Undergraduate thesis, Zagreb School of Business, 2017. https://urn.nsk.hr/urn:nbn:hr:180:109306

Runjanin, I. (2017). 'ISTRAŽIVANJE TRŽIŠTA ZA POTREBE BRENDIRANJA NA PRIMJERU TONI & GUY', Undergraduate thesis, Zagreb School of Business, accessed 24 November 2024, https://urn.nsk.hr/urn:nbn:hr:180:109306

Runjanin I. ISTRAŽIVANJE TRŽIŠTA ZA POTREBE BRENDIRANJA NA PRIMJERU TONI & GUY [Undergraduate thesis]. Zagreb: Zagreb School of Business; 2017 [cited 2024 November 24] Available at: https://urn.nsk.hr/urn:nbn:hr:180:109306

I. Runjanin, "ISTRAŽIVANJE TRŽIŠTA ZA POTREBE BRENDIRANJA NA PRIMJERU TONI & GUY", Undergraduate thesis, Zagreb School of Business, Zagreb, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:180:109306

Metadata
TitleISTRAŽIVANJE TRŽIŠTA ZA POTREBE BRENDIRANJA NA PRIMJERU TONI & GUY
Title (english)Market research for the purpose of branding – Tony&Guy
AuthorIva Runjanin
MentorMarinko Jurčević (mentor)
Committee memberŽeljka Zavišić (predsjednik povjerenstva)
Committee memberPredrag Čudina (član povjerenstva)
GranterZagreb School of Business
Zagreb
Defense date and country2017-10-27, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Istraživanje tržišta omogućava donošenje ključne odluke na osnovi vjerodostojnih informacija koje se mogu dobiti jedino istraživanjem, kao i rješavanje problema i prepreka na putu do uspjeha u poslovanju. Kompanije se odlučuju na istraživanje tržišta samo u slučajevima kada ne raspolažu s dovoljno informacija koje su potrebne kako bi se donijele ključne odluke, a to će se sve pokušati objasniti kroz teorijski okvir ovog rada. Ovaj rad će ukazati na važnosti brenda i brendiranja u frizerskoj industriji na primjeru salona Toni &Guy te njegova korištenja komunikacijskih taktika brenda, različitih operativnih aktivnosti i organizacijskih performansi.
Abstract (english)
Market research can help you make key decisions based on reliable information that can be obtained only by research, as well as solving problems and obstacles on the road to success in business. Companies choose to market research only when they do not have the sufficient information needed in order to make key decisions, and it will all try to explain the theoretical framework of this study. This paper will point out the importance of brand and branding in the hairdressing industry in the case of salon Toni & Guy and his use of communication tactics of the brand, various operational activities and organizational performance.  
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:180:109306
Study programmeTitle: Marketing management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2017-10-27 10:37:21