prikaz prve stranice dokumenta RAZVOJ POSLOVNOG MARKETINGA U HRVATSKOJ
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undergraduate thesis
RAZVOJ POSLOVNOG MARKETINGA U HRVATSKOJ
Zagreb: Zagreb School of Business, 2016. urn:nbn:hr:180:710704
Molvarec, Ana
Zagreb School of Business

Institutional repository: Repository ZSB

Cite this document

Molvarec, A. (2016). RAZVOJ POSLOVNOG MARKETINGA U HRVATSKOJ (Undergraduate thesis). Zagreb: Zagreb School of Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:180:710704

Molvarec, Ana. "RAZVOJ POSLOVNOG MARKETINGA U HRVATSKOJ." Undergraduate thesis, Zagreb School of Business, 2016. https://urn.nsk.hr/urn:nbn:hr:180:710704

Molvarec, Ana. "RAZVOJ POSLOVNOG MARKETINGA U HRVATSKOJ." Undergraduate thesis, Zagreb School of Business, 2016. https://urn.nsk.hr/urn:nbn:hr:180:710704

Molvarec, A. (2016). 'RAZVOJ POSLOVNOG MARKETINGA U HRVATSKOJ', Undergraduate thesis, Zagreb School of Business, accessed 28 December 2024, https://urn.nsk.hr/urn:nbn:hr:180:710704

Molvarec A. RAZVOJ POSLOVNOG MARKETINGA U HRVATSKOJ [Undergraduate thesis]. Zagreb: Zagreb School of Business; 2016 [cited 2024 December 28] Available at: https://urn.nsk.hr/urn:nbn:hr:180:710704

A. Molvarec, "RAZVOJ POSLOVNOG MARKETINGA U HRVATSKOJ", Undergraduate thesis, Zagreb School of Business, Zagreb, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:180:710704

Metadata
TitleRAZVOJ POSLOVNOG MARKETINGA U HRVATSKOJ
AuthorAna Molvarec
MentorTomislav Ivančević (mentor)
Committee memberIvana Greguric (predsjednik povjerenstva)
Committee memberNeven Šipić (član povjerenstva)
GranterZagreb School of Business
Zagreb
Defense date and country2016-07-12, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
U ovom radu prikazat ću razvoj poslovnog marketinga u Hrvatskoj. U prvom dijelu rada pričala sam općenito o marketingu i njegovoj funkciji i kako se odnosi na okruženje, zatim prelazimo u samu srž završnog rada, proći ćemo neke teme kao što su osnovna obilježja poslovnog marketinga, za koga je namijenjen poslovni marketing, zašto su kupci u poslovnom marketingu racionalniji i zašto poslovni marketing donosi kompleksnije odluke. Na samom kraju slijedi zaključak u kojem će sve biti obrazloženo.
Abstract (english)
In this paper I will show development of business marketing in Croatia. In first part I talked generally about marketing and its function and how it relates to the environment, then we move to the core of the paper, we will talk about topics such as the basic characteristic of business marketing, for whom it is intended, why are customers in business marketing more rational and why business marketing needs to make complex decisions. At the end in conclusion everything will be summed up.  
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:180:710704
Study programmeTitle: Marketing management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2016-07-12 12:12:58