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master's thesis
POSLOVNI PLAN U TURIZMU: INVESTICIJA U TURISTIČKO NASELJE „LANA“
Zagreb: Zagreb School of Business, 2018. urn:nbn:hr:180:126697
Gelo, Filip
Zagreb School of Business

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Gelo, F. (2018). POSLOVNI PLAN U TURIZMU: INVESTICIJA U TURISTIČKO NASELJE „LANA“ (Master's thesis). Zagreb: Zagreb School of Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:180:126697

Gelo, Filip. "POSLOVNI PLAN U TURIZMU: INVESTICIJA U TURISTIČKO NASELJE „LANA“." Master's thesis, Zagreb School of Business, 2018. https://urn.nsk.hr/urn:nbn:hr:180:126697

Gelo, Filip. "POSLOVNI PLAN U TURIZMU: INVESTICIJA U TURISTIČKO NASELJE „LANA“." Master's thesis, Zagreb School of Business, 2018. https://urn.nsk.hr/urn:nbn:hr:180:126697

Gelo, F. (2018). 'POSLOVNI PLAN U TURIZMU: INVESTICIJA U TURISTIČKO NASELJE „LANA“', Master's thesis, Zagreb School of Business, accessed 06 November 2024, https://urn.nsk.hr/urn:nbn:hr:180:126697

Gelo F. POSLOVNI PLAN U TURIZMU: INVESTICIJA U TURISTIČKO NASELJE „LANA“ [Master's thesis]. Zagreb: Zagreb School of Business; 2018 [cited 2024 November 06] Available at: https://urn.nsk.hr/urn:nbn:hr:180:126697

F. Gelo, "POSLOVNI PLAN U TURIZMU: INVESTICIJA U TURISTIČKO NASELJE „LANA“", Master's thesis, Zagreb School of Business, Zagreb, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:180:126697

Metadata
TitlePOSLOVNI PLAN U TURIZMU: INVESTICIJA U TURISTIČKO NASELJE „LANA“
Title (english)Business plan in tourism: Investement in tourist resort Lana
AuthorFilip Gelo
MentorNeven Šipić (mentor)
Committee memberGoran Luburić (predsjednik povjerenstva)
Committee memberPredrag Čudina (član povjerenstva)
GranterZagreb School of Business
Zagreb
Defense date and country2018-07-23, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
General Economy
Abstract
Predmet ovog diplomskog rada je poslovni plan koji uključuje planiranje, izgradnju i opremanje modernog turističkog naselja u mjestu Fažana u Istri, te projekcija njegove eksploatacije u narednih 8 godina poslovanja. Za potrebe diplomskog rada poslovni plan je napravljen na hipotetskoj osnovi, odnosno turističko naselje kao i lokacija su ilustratorne naravi, ali s obzirom da su projekcije rađene na sadašnjim kretanjima u turizmu, investicijiska studija predstavlja vjeran dokument za navedeni plan. U prvom poglavlju autor iznosi uvod, drugom analizu poslovnog tržišta, trećem opis projekta, marketinšku analizu i plan, u četvrtom usporedbu sa konkurencijom na mikrolokaciji, dok peto i šesto poglavlje donose financijski dio u smislu visine ulaganja i projekcije računa dobiti i gubitka, odnosno projekciju poslovanja u narednih 8 godina. U sedmom poglavlju autor iznos zaključak.
Abstract (english)
The subject of this graduate thesis is a business plan that includes the planning, construction and equipping of a modern tourist resort in Fažana in Istria and projection of its exploitation in the next 8 years of business. For the purposes of graduation, the business plan is made on a hypothetical basis, the tourist resort and the location are of an illustrative nature, but given that the projections are made on the current trends in tourism, the investment study is a faithful document for the mentioned plan. In the first chapter, the author introduces the introduction, the second is analysis of the business market, the third is description of the project and the marketing analysis and the plan, in the fourth is comparison with the competition on microlocation, while the fifth and sixth chapters bring the financial part in terms of the investment level and the projection of the profit and loss account business in the next 8 years. Chapter 7 brings the conclusion.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:180:126697
Study programmeTitle: Marketing and communication management
Study programme type: professional
Study level: specialist graduate
Academic / professional title: Stručni/a specijalist/ica marketinga i komunikacija (Stručni/a specijalist/ica marketinga i komunikacija)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2018-07-24 09:47:33