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undergraduate thesis
POSLOVNI MARKETING U NAUTIČKOM TURIZMU U DALMACIJI
Zagreb: Zagreb School of Business, 2018. urn:nbn:hr:180:944619
Meliciani, Melanie
Zagreb School of Business

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Cite this document

Meliciani, M. (2018). POSLOVNI MARKETING U NAUTIČKOM TURIZMU U DALMACIJI (Undergraduate thesis). Zagreb: Zagreb School of Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:180:944619

Meliciani, Melanie. "POSLOVNI MARKETING U NAUTIČKOM TURIZMU U DALMACIJI." Undergraduate thesis, Zagreb School of Business, 2018. https://urn.nsk.hr/urn:nbn:hr:180:944619

Meliciani, Melanie. "POSLOVNI MARKETING U NAUTIČKOM TURIZMU U DALMACIJI." Undergraduate thesis, Zagreb School of Business, 2018. https://urn.nsk.hr/urn:nbn:hr:180:944619

Meliciani, M. (2018). 'POSLOVNI MARKETING U NAUTIČKOM TURIZMU U DALMACIJI', Undergraduate thesis, Zagreb School of Business, accessed 30 November 2024, https://urn.nsk.hr/urn:nbn:hr:180:944619

Meliciani M. POSLOVNI MARKETING U NAUTIČKOM TURIZMU U DALMACIJI [Undergraduate thesis]. Zagreb: Zagreb School of Business; 2018 [cited 2024 November 30] Available at: https://urn.nsk.hr/urn:nbn:hr:180:944619

M. Meliciani, "POSLOVNI MARKETING U NAUTIČKOM TURIZMU U DALMACIJI", Undergraduate thesis, Zagreb School of Business, Zagreb, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:180:944619

Metadata
TitlePOSLOVNI MARKETING U NAUTIČKOM TURIZMU U DALMACIJI
Title (english)Business marketing in nautical tourism in Dalmatia
AuthorMelanie Meliciani
MentorPredrag Čudina (mentor)
Committee memberNeven Šipić (predsjednik povjerenstva)
Committee memberDorotea Milas (član povjerenstva)
GranterZagreb School of Business
Zagreb
Defense date and country2018-09-25, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
Glavna tema ovog završnog rada je razvoj nautičkog turizma u Republici Hrvatskoj s osvrtom na Republiku Hrvatsku i na Dalmaciju. Svrha rada je definirati pojmove turizma, definirati selektivni turizam, nautički turizam općenito. Turizam je skup odnosa i pojava koje proizilaze iz putovanja i boravka posjetitelja nekog mjesta, ako se tim boravkom ne zasniva stalno prebivalište i ako sa takvim boravkom nije povezana nikakva njihova privredna djelatnost. Prirodni ili atraktivni uvjeti čine osnovnu i polaznu pretpostavku postojanja i razvoja maritimnog i nautičkog turizma određene regije i zemlje. Nautički turizam ima višestoljetnu tradiciju te je često pokretač regionalnog razvoja područja koja imaju visoku stopu depopulacije i nizak standard življenja.
Abstract (english)
The main theme of this final paper is the development of nautical tourism in the Republic of Croatia and Dalmatia. The purpose of this paper is to define the terms of tourism, define selective tourism, nautical tourism in general. Tourism is a set of relationships and phenomena arising from travel and visit a place, if this area is not based permanent residence and if with such a room is not connected to any of their economic activity. Natural or attractive conditions make primary and the assumption of the existence and development of maritime and nautical certain regions and countries. Yachting has a centuries-old tradition and is often the driving force of regional development areas that have a high rate of depopulation and low standard of living.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:180:944619
Study programmeTitle: Marketing management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2018-10-01 09:18:58