Title VIZUALNE KOMUNIKACIJE U MASOVNIM MEDIJIMA
Title (english) Visual communication in mass media
Author Kristina Budimir
Mentor Siniša Kovačić (mentor)
Committee member Željka Zavišić (predsjednik povjerenstva)
Committee member Goran Luburić (član povjerenstva)
Granter Zagreb School of Business Zagreb
Defense date and country 2018-11-19, Croatia
Scientific / art field, discipline and subdiscipline SOCIAL SCIENCES Information and Communication Sciences Mass Media
Abstract Živimo u svijetu tehnologije i medija koji zaokupljuju većinu ljudske svakodnevice. Na tržištu postoji mnogo različitih vrsta medija i svaki od njih se na svoj način bori za čitatelje, slušatelje i/ili gledatelje. Kako se povijest mijenjala tako su se i mediji mijenjali i prilagođavali se potrebama društva. Iako čovjekova svakodnevica u prošlosti nije bila njima zasićena, danas su oni sasvim uobičajena pojava. Društvo današnjice je društvo medija. Sudjelujući u strukturi društvene moći, oni
... More imaju značajnu ulogu u ljudskim životima. Zbog velike konkurencije na tržištu, na kojem se prenose iste ili slične vijesti, potrebno je koristiti sva raspoloživa sredstva kako bi se privukla ciljana publika. Masovnim medijima smatraju se novine, tiskovine, knjige, televizije i kao najmoderniji oblik od sviju – internet. Knjige su predstavnici prvog oblika masovnih medija te su tijekom povijesti zamijenjene pristupačnijem izvorom informacija – novinama. Novine je potom po utjecaju i značaju zamijenio radio, a njega televizija koja je postala globalno najpopularnija pa stoga i najutjecajnija. U suvremenom društvu, najpoznatiji i najkorišteniji novi medij je internet. On predstavlja veliku prijetnju klasičnim medijima, jer omogućava korisniku ne samo da na jednom mjestu čita, sluša i gleda proizvode i usluge, nego mu nudi mogućnost da ih i sam promovira. Vizualne komunikacije pripadaju neverbalnoj vrsti komunikacije kao što su gledanje, kontakt očima, viđenje, izraz lica, govor tijela i sve ostalo što se može pročitati, pregledati, vidjeti i uočiti. One također uključuju likovnu umjetnost, crteže, grafički dizajn, ilustracije i web dizajn. Less
Abstract (english) We live in the world of technology and the media that capture most of our everyday lives. There are many different types of media in the market and each media is in their own way fighting for readers, listeners and/or viewers. As history changed, the media changed and adapted to the needs of society. Today's society is a media society and mass media plays a major role in a human life and participates in the structure of social power. In the past there was no such overwhelming media
... More coverage, but today that is a normal thing. In a fierce competition where media actually convey the same or similar news, all available resources must be used to attract readers, listeners, or viewers. Mass media includes newspapers, prints, books, television and today the most modern form of mass media, the Internet. The books are representatives of the first form of mass media and replaced with the emergence of newspapers. The newspapers then were replaced by the radio and it's influence and significance. The radio was then replaced by television which became globally the most popular and the most influential. In the modern society, the most widely known and most widely used new media is the Internet. It represents a major threat to classic media, because it allows users not only to read, listen and watch products and services, but also to be able to promote their own. Visual communications belong to the non-verbal type of communication. Visual communication includes part of non-verbal communication, viewing, eye contact, vision, facial expression, body language, and everything that can be read, viewed, seen, and perceived. Visual communications include art, drawings, graphic design, illustration and web design. Less
Keywords
vizualne komunikacije
masovni mediji
novi mediji
društvo
neverbalna komunikacija
Keywords (english)
visual communication
mass media
new media
society
non-verbal communication
Language croatian
URN:NBN urn:nbn:hr:180:458496
Study programme Title: Marketing management Study programme type: professional Study level: undergraduate Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resource Text
File origin Born digital
Access conditions Access restricted to students and staff of home institution
Terms of use
Created on 2018-11-22 08:31:49