Each design project has to be based on a product or service. The product as the major part of the marketing mix, without which nothing can be achieved, is the basis of its performance and usage. Although a mediator between the product and the user, design expresses its creativity, originality, aesthetics and functionality. Design tells a story about each product to gain as much of its „listeners“ as possible. But, sometimes design may be wrong and needs to be changed. That is the reason for a redesign that changes the product elements which did not get a passing grade. The main goal of redesign is to make changes that will result in greater success and will correct previous mistakes. A product that certainly has no problem with new ideas is Cedevita drink. Cedevita, as a popular vitamin drink of various flavors, donimates the market for years and its stormy development has been successful. From its very beginnings, when the product looked like medicine, today Cedevita is one of the favorite daily drinks. Cedevita has a specific well-known design, and despite its regular changes, redesign and innovation, it never lost its style and originality. Its even greater success was highed when Cedevita became the brand of Atlantic Group, where they work hard to make even better progress. With it's redesign, Cedevita shows that changes are always welcome and products should be developed to maintain market success. Even its competitors, who always follow Cedevita, can not endanger its top position in the market.