The topic of this work is the commercial environment of the international cosmetics market explained on the example of the French brand Jean d' Arcel. Cosmetics industry represents a very important industrial branch throughout the history, including toiletries, perfumes and other products used in cosmetics. Technological advancement and constant inovations are the main features of the modern cosmetics industry. Industrial leaders are constantly working on new products or improving the existing ones. Constant investment in inovations is what characterises the cosmetics industry. The products of the French cosmetics brand Jean d'Arcel are not just among the best products nowadays, but also belong to the exclusive designer concepts of beauty products and rituals, so that every moment of our lives would represent the enjoyment in the harmony of existence. The cosmetic products market is constantly changing, and due to the fact that the market competition is hard, every product has to have all the necessary features, in order to be chosen by the potential customer. All those features are not that simple as they were before. They include the customer's way of life, culture, perception and beliefs, since by buying a certain product every individual creates his own desirable image. The most common users of cosmetic products are women that follow the trends in the cosmetics industry. Because of that, both manufacturers as well as marketing agencies need to focus their attention on creating a desirable product which will satisfy the customer.