prikaz prve stranice dokumenta NEUROMARKETING
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undergraduate thesis
NEUROMARKETING
Zagreb: Zagreb School of Business, 2019. urn:nbn:hr:180:012993
Kadrii, Arsim
Zagreb School of Business

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Cite this document

Kadrii, A. (2019). NEUROMARKETING (Undergraduate thesis). Zagreb: Zagreb School of Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:180:012993

Kadrii, Arsim. "NEUROMARKETING." Undergraduate thesis, Zagreb School of Business, 2019. https://urn.nsk.hr/urn:nbn:hr:180:012993

Kadrii, Arsim. "NEUROMARKETING." Undergraduate thesis, Zagreb School of Business, 2019. https://urn.nsk.hr/urn:nbn:hr:180:012993

Kadrii, A. (2019). 'NEUROMARKETING', Undergraduate thesis, Zagreb School of Business, accessed 06 November 2024, https://urn.nsk.hr/urn:nbn:hr:180:012993

Kadrii A. NEUROMARKETING [Undergraduate thesis]. Zagreb: Zagreb School of Business; 2019 [cited 2024 November 06] Available at: https://urn.nsk.hr/urn:nbn:hr:180:012993

A. Kadrii, "NEUROMARKETING", Undergraduate thesis, Zagreb School of Business, Zagreb, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:180:012993

Metadata
TitleNEUROMARKETING
Title (english)Neuromarketing
AuthorArsim Kadrii
MentorŽeljka Zavišić (mentor)
Committee memberNeven Šipić (predsjednik povjerenstva)
Committee memberDorotea Milas (član povjerenstva)
GranterZagreb School of Business
Zagreb
Defense date and country2019-02-01, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Od otkrića neuromarketinga, njegovih prednosti i mana, ovaj rad opisuje osnovne pojmove i načine istraživanja kako bi se dobili precizni podatci koji nam omogućuju objašnjenje i razumijevanje toka misli potrošača u procesu odabira dobara koja koriste. Te opisuje načine na koje se sa dobivenim podatcima možemo koristiti u marketinške svrhe.
Abstract (english)
Since the discovery of neuromarketing, of its advantages and disadvantages, this paper describes the basic concepts and methods of research to provide accurate data that enables us to explain and understand the flow of consumer thoughts in the process of selecting the goods they use. It describes the ways in which we can use the data obtained for the purpose of marketing.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:180:012993
Study programmeTitle: Marketing management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2019-02-06 09:49:03