Title ULOGA MARINA U MARKETINŠKOJ STRATEGIJI GRADA PULE
Title (english) The role of marina in a marketing strategy of city of Pula
Author Andrea Rosanda
Mentor Predrag Čudina (mentor)
Committee member Neven Šipić (predsjednik povjerenstva)
Committee member Goran Luburić (član povjerenstva)
Granter Zagreb School of Business Zagreb
Defense date and country 2019-02-11, Croatia
Scientific / art field, discipline and subdiscipline SOCIAL SCIENCES Economics Marketing
Abstract Nautički turizam je fenomen koji sve više poprima pažnju turista i javnosti. To je jedan od najperspektivnijih oblika hrvatskog turizma. Hrvatska zbog brojnih prirodnih potencijala kojima raspolaže, poput razvedene obale i reljefnih obilježja, posebno vrijedan i uspješan dio hrvatskog turizma je nautički turizam. To je poseban oblik turizma koji se po svojim specifičnim obilježjima bitno razlikuje od ostalih oblika turizma. Nautički turizam je vrsti turizma koja obuhvaća plovidbu i boravak turista na vlastitim ili unajmljenim plovilima za razonodu, sport i rekreaciju u lukama nautičkog turizma i svim drugim lukama, lučicama, prirodnim uvalama i zakloništima i s time neposredno i posredno povezane aktivnosti i djelatnosti. Nedjeljiv dio nautičkog turizma predstavlja i djelatnost iznajmljivanja plovila kao i mnogobrojne proizvodne i uslužne djelatnosti (tzv. mala brodogradnja, izrada jedara, usluge održavanja plovila i motora, instrumenata i opreme i sl.). Najveći istarski grad Pula je mjesto ispunjeno povijesnim znamenitostima, od kojih je svakako najveća amfiteatar Arena. Golema prirodna luka se koristi od rane antike, a služila je i kao glavna ratna luka Austro-Ugarske Monarhije. Marina Veruda se nalazi na južnom rtu istarskog poluotoka, u jugoistočnom dijelu uvale Veruda, zbog čega i predstavlja nautički položaj sa kojega se može vrlo brzo doći do kvarnerskih i srednjojadranskih otoka. Marina Veruda je sigurna i od vjetrova zaštićena luka te pripada u potpuno uvučeni tip marine. Prekrasna priroda Istre je ovdje u svom najboljem izdanju, more, vjetar i razni sadržaji će raspršiti sve turističke brige i napetosti. Postoje mnoge organizacije i sportski klubovi koji su koristili baš ovaj dio grada Pule, kao svoje sjedište. Marina Veruda Pula je pravo mjesto gdje bi turist mogao započeti nautički odmor.
Abstract (english) Nautical tourism is a phenomenon that is increasingly takes the attention of tourists and the public. It is one of the most promising forms of Croatian tourism. Croatia because of the numerous natural potential which has, like the indented coastline and relief features, particularly valuable and successful part of the Croatian tourism is a nautical tourism. It is a special form of tourism that for its specific characteristics fundamentally different from other forms of tourism. Nautical tourism is a type of tourism which includes navigation and tourists on their own or chartered vessels for leisure, sport and recreation in the ports of nautical tourism and all other ports, harbors, bays and coves, and with it directly and indirectly related activities and business activities. Indivisible part of nautical tourism represents, and activity of the Charter as well as the numerous manufacturing and service activities (the so-called small shipbuilding, development of sails, yacht maintenance services and engines, tools and equipment, etc.). The largest Istrian town of Pula is a place filled with historic sites, one of which is certainly the biggest amphitheatre Arena. The vast natural harbour used since antiquity, and it served as the main naval port of the Austro-Hungarian Monarchy. Marina Veruda is located at the southern tip of the Istrian peninsula, in the southeastern part of the Bay of Veruda, due to which and is the nautical sites with which you can very quickly get to the Kvarner and island srednjojadranskih. Marina Veruda is safe and protected from the winds and belongs to the port in the fully retracted type marine. The beautiful nature of Istria is here at its best, the sea, the wind and the various facilities to deploy all of the tourism worry and tension. There are many organizations and sports clubs who have used this part of the town of Pula, as its headquarters. Marina Veruda-Pula is the right place where to order a tourist could start a nautical holiday.
Keywords
Marina Veruda
Pula
nautički turizam
marketing
Keywords (english)
Marina Veruda
Pula
nautical tourism
marketing
Language croatian
URN:NBN urn:nbn:hr:180:132847
Study programme Title: Marketing and communication management Study programme type: professional Study level: specialist graduate Academic / professional title: Stručni/a specijalist/ica marketinga i komunikacija (Stručni/a specijalist/ica marketinga i komunikacija)
Type of resource Text
File origin Born digital
Access conditions Access restricted to students and staff of home institution
Terms of use
Created on 2019-02-14 16:39:38