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undergraduate thesis
RAZVOJ MARKETINGA U HRVATSKOJ I SVIJETU
Zagreb: Zagreb School of Business, 2016. urn:nbn:hr:180:724054
Mavračić, Dijana
Zagreb School of Business

Institutional repository: Repository ZSB

Cite this document

Mavračić, D. (2016). RAZVOJ MARKETINGA U HRVATSKOJ I SVIJETU (Undergraduate thesis). Zagreb: Zagreb School of Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:180:724054

Mavračić, Dijana. "RAZVOJ MARKETINGA U HRVATSKOJ I SVIJETU." Undergraduate thesis, Zagreb School of Business, 2016. https://urn.nsk.hr/urn:nbn:hr:180:724054

Mavračić, Dijana. "RAZVOJ MARKETINGA U HRVATSKOJ I SVIJETU." Undergraduate thesis, Zagreb School of Business, 2016. https://urn.nsk.hr/urn:nbn:hr:180:724054

Mavračić, D. (2016). 'RAZVOJ MARKETINGA U HRVATSKOJ I SVIJETU', Undergraduate thesis, Zagreb School of Business, accessed 27 December 2024, https://urn.nsk.hr/urn:nbn:hr:180:724054

Mavračić D. RAZVOJ MARKETINGA U HRVATSKOJ I SVIJETU [Undergraduate thesis]. Zagreb: Zagreb School of Business; 2016 [cited 2024 December 27] Available at: https://urn.nsk.hr/urn:nbn:hr:180:724054

D. Mavračić, "RAZVOJ MARKETINGA U HRVATSKOJ I SVIJETU", Undergraduate thesis, Zagreb School of Business, Zagreb, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:180:724054

Metadata
TitleRAZVOJ MARKETINGA U HRVATSKOJ I SVIJETU
Title (english)Growth of marketing in Croatia and the world
AuthorDijana Mavračić
MentorSanja Rocco (mentor)
Committee memberTanja Grmuša (predsjednik povjerenstva)
Committee memberNeven Šipić (član povjerenstva)
GranterZagreb School of Business
Zagreb
Defense date and country2016-09-20, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Budući je marketing društvena disciplina koja se kao takva pojavila u novije vrijeme, literatura koja je prati nije vrlo opširna. U ovom radu opisane su osnovne karakteristike marketinga, pojava koncepcija marketinga do kojih je došlo njegovim razvojem kroz povijest, te sam razvoj marketinške misli i definiranje marketinga kao društvene discipline. Također je opisano kakav su utjecaj na razvoj marketinga imale ostale društvene discipline i važnost marketinškog upravljanja u suvremenom poslovanju. Marketing je usko vezan uz oglašavanje, te su u ovom radu opisane i najvažnije metode oglašavanja i njihovo nastajanje gdje je primjetno da se metode oglašavanja rapidno razvijaju, kao i sam marketing koji je svuda oko nas bili mi svjesni toga ili ne.
Abstract (english)
Since marketing is one of the social disciplines which, as such, emerged in recent times the literature that accompanies it is not very extensive. Therefore, this paper describes the main characteristics of marketing, the emergence of the concept of marketing that has occurred through history of its development, development of marketing thought and defining marketing as a social discipline. Also, impact that the development of marketing has on other social discipline and the importance of marketing management in modern business is described. Marketing is closely related to advertising, and this paper describes the most important methods of advertising and their formation, where is noticeable that the methods of advertising are rapidly evolving, as well as the marketing is self, which is all around us whether we're aware of it or not.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:180:724054
Study programmeTitle: Marketing management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2016-09-21 12:25:31