The success of an organization is related to the quality of communication within the organization. Communication is the process of information sharing, that is, the process in which the message is transmitted from the sender to the recipient and is therefore at the heart of the organization's functioning. In order for communication to be more successful in an organization, participants in communication need to have communication skills. The development of communication skills and employee relations has become an integral part of the overall development of the organization. Successful communication involves knowing how to communicate with people, encouraging and motivating employees. Communication connects people in the organization, and the central responsibility in the process of developing and maintaining the communication system lies with the manager. Corporate Social Responsibility is a business practice that is increasingly present in Croatia and the world. At a time when competition is getting stronger and more intense, everyone who is doing business in the market wants to make a profit and wants it to grow steadily. Incorporating this type of business into the company ensures a good reputation, financial stability and future for the company. Corporate social responsibility is becoming an important segment of business and business success. In times of crisis in which the global economy has found, the current business principle has proven to be unsustainable and a change in the way we work and use resources is needed. Corporate social responsibility, based on mutual trust and development and joint venture into the future, forms the bridge between the business world and the community. Corporate social responsibility is the influence of the company on the society. With this approach, companies voluntarily integrate social and environmental issues into their business activities and interact with other stakeholders.