Communication is an essential part of life for any person. Communication helps people to gain information and therefore build up the existing knowledge. For example, the communication that a company has with its' consumers is very important for the business because if the company doesn't make a strategy for efficient communication with its' consumers, the competition will make a leap to be at the top of the business. The communication is essential with the market and consumers because of a big number of competitors. If a company is successful at perfecting its' communication and creating innovative ideas for the consumers, other companies will feel obliged to do the same so that they don't fall out of the competition. At the very least they will follow their example in the basic form. The development of the enterprises is occurring at the same time as the development of technology. The development of the technology has brought the Internet and without it is very hard to image the modernday communication. Communication and the development of technology have crossed their path and showed their importance on social networks. Social networks have shown to be one of the most important, if not the most important communcation tool today. People are mostly using socail networks for private reasons, but a big number of companies have implemented themselves into social networks because of various advantages they offer. For example, social networks, as marketing and communication tool are very significant for IKEA which is the subject of this paper. IKEA, a swedish store, has their customers for a long number of years because of their specific way of runnning a business have used social networks to communicate with their customers and to show their successful business moves