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undergraduate thesis
SPORTSKI MARKETING I SPONZORSKA PROMOCIJA
Zagreb: Zagreb School of Business, 2016. urn:nbn:hr:180:713260
Jeger, Mateja
Zagreb School of Business

Institutional repository: Repository ZSB

Cite this document

Jeger, M. (2016). SPORTSKI MARKETING I SPONZORSKA PROMOCIJA (Undergraduate thesis). Zagreb: Zagreb School of Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:180:713260

Jeger, Mateja. "SPORTSKI MARKETING I SPONZORSKA PROMOCIJA." Undergraduate thesis, Zagreb School of Business, 2016. https://urn.nsk.hr/urn:nbn:hr:180:713260

Jeger, Mateja. "SPORTSKI MARKETING I SPONZORSKA PROMOCIJA." Undergraduate thesis, Zagreb School of Business, 2016. https://urn.nsk.hr/urn:nbn:hr:180:713260

Jeger, M. (2016). 'SPORTSKI MARKETING I SPONZORSKA PROMOCIJA', Undergraduate thesis, Zagreb School of Business, accessed 27 December 2024, https://urn.nsk.hr/urn:nbn:hr:180:713260

Jeger M. SPORTSKI MARKETING I SPONZORSKA PROMOCIJA [Undergraduate thesis]. Zagreb: Zagreb School of Business; 2016 [cited 2024 December 27] Available at: https://urn.nsk.hr/urn:nbn:hr:180:713260

M. Jeger, "SPORTSKI MARKETING I SPONZORSKA PROMOCIJA", Undergraduate thesis, Zagreb School of Business, Zagreb, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:180:713260

Metadata
TitleSPORTSKI MARKETING I SPONZORSKA PROMOCIJA
Title (english)Sports marketing and sponsorship promotion
AuthorMateja Jeger
MentorNeven Šipić (mentor)
Committee memberTomislav Ivančević (predsjednik povjerenstva)
Committee memberTanja Grmuša (član povjerenstva)
GranterZagreb School of Business
Zagreb
Defense date and country2016-09-26, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Marketing je društveni proces koji putem stvaranja i razmjene proizvoda i vrijednosti s drugima, pojedinci i grupe dobivaju ono što im je potrebno. Obuhvaća dobra, usluge, događaje, iskustva, osobe, organizacije, mjesta, imovinu i ideje. Unutar korporacije postoji nekoliko koncepcija unutar kojih se može provoditi marketinška aktivnost: koncepcija proizvodnje, koncepcija proizvoda, prodajna koncepcija, marketinška koncepcija i koncepcija holističkog marketinga. Marketing u sportu je posebno područje primjene koncepta marketinga na području sporta. Elementi marketinškog miksa u sportu jednaki su elementima miksa općenito, a to su: proizvod/usluga, cijena, promocija i distribucija. Na primjeru dvaju gospodarska diva McDonald'su i Adidasu će se objasniti važnost i značaj mogućnosti sponzorstva sportskih događaja, klubova i samih sportaša.  
Abstract (english)
Marketing is a social process which uses creation and trading of product sand value with others to provide individuals and groups to get things they need. It in cludes goods, services, organizations, places, property and ideas. Inside a corporation there's a couple of conception sinside which you can run marketing activities: conception of creation, conception of product, sales conception, marketing conception and holistic marketing conception. Marketing insportsis a special area in which you can apply the conceptof marketing. Elements of marketing mix in sport are the same as general marketing mix, and those are: product, promotion, price and placement. The importance and meaning of sponsoring sporting events, sport club sand athletes them selves will beexplaied through examples of two economic giants – McDonalds and Adidas.  
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:180:713260
Study programmeTitle: Marketing management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2016-09-28 11:19:22