Franchising is a safer way to get into entrepreneurship because it involves starting a business based on a proven successful business concept, model, product and / or service, with the kind of mentoring available throughout the business development process. As the franchise business shows significantly higher survival and success rates than other ways of starting an entrepreneurial venture, the author deals with the topic of young people's lack of interest in choosing a franchise business to enter into entrepreneurship. The paper seeks to answer the question whether the franchise business model is a better and more secure growth method for entrepreneurs, and what constraints (internal and external) do entrepreneurs face when choosing a franchise business model as a growth method? The economic impact of the franchise business model is reflected in the output and creation of new jobs, the increase of the tax base, economic modernization, the development of small and medium-sized enterprises and the acquisition of new dynamic skills and abilities. Use of the franchise business model is influenced by environmental factors and internal factors. The franchise business model is the driver of employment and further development of entrepreneurship and is determined by the way of successful business operation and the optimal number of employees at the recipient.