We are living in a digital age. Almost everything around us is digitized and there is almost no part of the day when we are not on the Internet and using some of the digital media. Such a time has also led to changes in communication and marketing. Communication has become more rapid due to digital media, the flow of information is almost instantaneous, but there are various problems that accompany this form of communication. Just as you need to be able to write, you need to know media literacy and have a behavioral culture on the Internet and digital media. This is an area of particular interest when looking at the business of a business. This paper presents an example of digital marketing communication from Rimac Automobili. The company, with its development of business and especially with advertising through digital media, shows excellently how to use the advantages of digital media. In addition, all content is tailored and appealing to not only digital media, but also to audiences interested in Rimac Automobil's products.