As an industrial branch, sport is one of the strongest in the world. Every year, millions of people watch matches, visit stadiums and sporting events, hoping to see their favorite star sin action. The sport industry is already widely accepted and is developing at lightning speed. Figure sin the sport industry are constantly growing, and we constantly see records falling. Croatia also found a place in the sport industry. Alhough with a poorly developed system and weak finances, Croatia got on the map of the sports world thanks to ist extraordinary talent and courage. Of course, regardless of the results that Croatia achives on the sport staga, hardly anyone would remember it if it weren't for the fans who always stood by Croatia and promoted the country in the best possible way. The organization of the event requires large finances and personnel who are ready to carry out such an undertaking. Croatia i san ideal candidate for organizing sport events on a big stage, but not in big sports. For example, it is difficult for Croatia to organize the World Cup in football when it does not have the necessary infrastructure. The Haanball World Cup i salso a big problem as it turned out that the vast majority of stadiums fell into disrepair due to not being used after the championship. When you add to all that the fact that Croatia is a tourist country and that the organization of sports events such as the World Handball Championship creates a positive image in the country, you get an ideal combination that includes positive promotion and profit. For all this, it is also necessary to create a good, high – quality marketing plan in order to avoid unforeseen problems. It is necessary to go throug all the elements of the marketing mix (product, placement, promotion, price) in order to carry out the entire organization and marketing campaign with quality.