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undergraduate thesis
NAČINI PRIVLAČENJA PAŽNJE POTROŠAČA
Zagreb: Zagreb School of Business, 2020. urn:nbn:hr:180:370518
Grgić, Ana
Zagreb School of Business

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Grgić, A. (2020). NAČINI PRIVLAČENJA PAŽNJE POTROŠAČA (Undergraduate thesis). Zagreb: Zagreb School of Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:180:370518

Grgić, Ana. "NAČINI PRIVLAČENJA PAŽNJE POTROŠAČA." Undergraduate thesis, Zagreb School of Business, 2020. https://urn.nsk.hr/urn:nbn:hr:180:370518

Grgić, Ana. "NAČINI PRIVLAČENJA PAŽNJE POTROŠAČA." Undergraduate thesis, Zagreb School of Business, 2020. https://urn.nsk.hr/urn:nbn:hr:180:370518

Grgić, A. (2020). 'NAČINI PRIVLAČENJA PAŽNJE POTROŠAČA', Undergraduate thesis, Zagreb School of Business, accessed 25 June 2024, https://urn.nsk.hr/urn:nbn:hr:180:370518

Grgić A. NAČINI PRIVLAČENJA PAŽNJE POTROŠAČA [Undergraduate thesis]. Zagreb: Zagreb School of Business; 2020 [cited 2024 June 25] Available at: https://urn.nsk.hr/urn:nbn:hr:180:370518

A. Grgić, "NAČINI PRIVLAČENJA PAŽNJE POTROŠAČA", Undergraduate thesis, Zagreb School of Business, Zagreb, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:180:370518

Metadata
TitleNAČINI PRIVLAČENJA PAŽNJE POTROŠAČA
Title (english)Ways of attracting consumer attention
AuthorAna Grgić
MentorŽeljka Zavišić (mentor)
Committee memberGoran Luburić (predsjednik povjerenstva)
Committee memberPredrag Čudina (član povjerenstva)
GranterZagreb School of Business
Zagreb
Defense date and country2020-09-22, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Društvo se kroz povijest mijenjalo, a u sadašnjosti je prevladao kapitalizam čije je glavno obilježje da je društvo potrošačko, odnosno orijentirano kupovini i potrošnji. Čovjek je racionalno biće koje emotivno odlučuje stoga je u potrošačkom društvu prodavačku strategiju potrebno prilagoditi potrošačima i njihovim potrebama, željama i emocijama. U radu je razrađeno tko je potrošač, što je pažnja potrošača i zašto je ona važna te kako utječe na ponašanje i donošenje odluka potrošača prilikom kupovine. S obzirom na važnost privlačenja i zadržavanja pažnje potrošača, u Radu su razloženi načini privlačenja iste te podijeljeni u različite kategorije ovisno o vrsti podjele. Kroz rad je prikazano kako borba za pažnju potrošača nikada ne staje nego se uvijek razvija i unaprjeđuje te prilagođava ovisno o potrošaču, odnosno, potrošačima.
Abstract (english)
The society has been changing throughout the history and during its growth, the capitalism has prevailed and its main feature is consumerism which is oriented towards purchase and consumption. A man is a rational being who makes emotional decisions, so in a consumer society, the sales strategy needs to be adjusted to consumers and their needs, desires and emotions. Thesis defines who the consumer is, what makes consumer's attention and why is it important and its effects on consumers' decisions while making purchases. Considering the importance of attracting and retaining the attention of consumers, the thesis explains the ways of attraction and divides it into different categories. This Thesis shows how the struggle for consumer's attention never stops, but it is ever expanding, developing and adjusting towards the consumers.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:180:370518
Study programmeTitle: Marketing management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni prvostupnik/prvostupnica (baccalaureus/baccalaurea) marketinga i komunikacija (stručni prvostupnik/prvostupnica (baccalaureus/baccalaurea) marketinga i komunikacija)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2023-04-06 11:27:11