We live in a new era. Everything is changing fast but when we talk about marketing, everything is changing even faster - hour by hour. Marketers nowdays are experts in a lot of areas, they have to keep up with trends, and above everything they need to find a way to stand out. Storytelling campaigns are definitely a way, they bring big results, especially today in times of Instagram, Facebook and Tik Tok. Digital marketing has changed a lot. As generations change, they bring new trends, but one thing stays the same - a good story always finds its way. Can we predict customers' behaviour and affect their decision? Brands today have lots of opportunities to stand out, but a brand with a good brand archetype, clear tone of voice, goals and ideal customers has a better chance to succeed. Yes, the main goal is sales, but brands should think of keeping the customers attached, and to encourage them to recommend. In this essay I’ve shown some practical examples, and a short research. The result? Customers' minds are more attached to storytelling ads and campaigns, apart from some classic ones. The biggest, and the strongest proof are famous storytelling campaigns that we all know and talk about. Some have strong messages, some made us laugh, and with some we made a special connection and remained attached. The message is clear: we love stories, they sound familiar to us, we trust them and we easily find little pieces of ourselves in them.