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graduate thesis
Brendiranje kao komunikacijski proces
Zagreb: Zagreb School of Business, 2023. urn:nbn:hr:180:464940
Gverić, Toni
Zagreb School of Business

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Gverić, T. (2023). Brendiranje kao komunikacijski proces (Graduate thesis). Zagreb: Zagreb School of Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:180:464940

Gverić, Toni. "Brendiranje kao komunikacijski proces." Graduate thesis, Zagreb School of Business, 2023. https://urn.nsk.hr/urn:nbn:hr:180:464940

Gverić, Toni. "Brendiranje kao komunikacijski proces." Graduate thesis, Zagreb School of Business, 2023. https://urn.nsk.hr/urn:nbn:hr:180:464940

Gverić, T. (2023). 'Brendiranje kao komunikacijski proces', Graduate thesis, Zagreb School of Business, accessed 28 August 2024, https://urn.nsk.hr/urn:nbn:hr:180:464940

Gverić T. Brendiranje kao komunikacijski proces [Graduate thesis]. Zagreb: Zagreb School of Business; 2023 [cited 2024 August 28] Available at: https://urn.nsk.hr/urn:nbn:hr:180:464940

T. Gverić, "Brendiranje kao komunikacijski proces", Graduate thesis, Zagreb School of Business, Zagreb, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:180:464940

Metadata
TitleBrendiranje kao komunikacijski proces
Title (english)Branding as a communication process
AuthorToni Gverić
MentorDorotea Milas (mentor)
Committee memberTomislav Ivančević (predsjednik povjerenstva)
Committee memberPredrag Čudina (član povjerenstva)
GranterZagreb School of Business
Zagreb
Defense date and country2023-07-13, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Ovaj rad temelji se na primjeru brendiranja kao komunikacijskog procesa u sportu. Kao primjer dan je brend CR7 – Cristiana Ronalda. Sport je u posljednje vrijeme postao izuzetno unosna djelatnost. Mnogi sportaši postaju brendovi za sebe, a mnogi počinju razvijati vlastite brendove u obliku parfema, kozmetike, robnih marki i sl. Kroz vlastite brendove, sportaši komuniciraju sa javnosti i prezentiraju sebe i svoj rad. Brendiranje u sportu je izuzetno važan proces koji pridonosi pozicioniranju na sportskom tržištu.
Abstract (english)
This paper is based on the example of branding as a communication process in sports. As an example, the brand CR7 - Cristiano Ronaldo is given. Sport has recently become an extremely indispensable activity. Many athletes become brands for themselves, and many begin to develop their own brands in the form of perfumes, cosmetics, brands, etc. Through their own brands, athletes communicate with the public and present themselves and their work. Branding in sports is an extremely important process that contributes to positioning on the sports market.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:180:464940
Study programmeTitle: Marketing and Communications Graduate study
Study programme type: professional
Study level: graduate
Academic / professional title: magistar/magistra marketinga i komunikacija (magistar/magistra marketinga i komunikacija)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2023-08-30 10:06:26