The media have become an indispensable part of our lives and have a profound influence on the upbringing of children and young people. The importance and influence of the media throughout the lives of individuals and society, especially in the education of children and young people, is emphasized. Media socialization stands out as an important concept that indicates the influence of the entire social communication on the individual and the development of socialization. Also, many questions are asked about the influence of the media on the formation of identity, especially among children and young people. On the other hand, it is emphasized that the media does not understand the limits of privacy and that our behaviors, actions and opinions become available to everyone. It is emphasized that the media has a profound influence on the upbringing of children and young people and that it is necessary to develop critical thinking and media literacy in order to use the positive sides of the media, while at the same time protecting ourselves from potential negative consequences. The power of the media is big. The media is a powerful tool, therefore it is important that all participants in the education of young people recognize and use the positive opportunities that the media provide.