Digital media, including social networks like TikTok, have a significant impact on the younger population. TikTok is a popular platform for sharing short videos that has gained immense popularity among teenagers and young people around the world. Digital media allows young people to stay connected with friends, family and around the world through various communication platforms such as social networks, messaging apps and video calling. This provides opportunities for creating and maintaining social connections, but at the same time it can lead to excessive virtual connection at the expense of real interactions. Today, many people have easy access to information via the Internet. Digital media provide access to various sources of information, news, educational content and learning resources. This can be extremely beneficial for their education, exploring interests and developing skills. Young people use digital media as a platform to express their own identity and interests. Through blogs, photos and other forms of online content, they can share their views, creativity and talents with others. Digital media can provide young people with space for self-promotion and building their own brand, but they can also cause pressure to create a false image of themselves or expose young people to cyberbullying. This thesis also brings research on the impact of digital media on the younger population, the goal of which was to determine how much time young people spend on digital media, whether digital media help the younger population during learning, and how it affects the ability to socialize and whether they are safe on that network. In addition, the goal was also to investigate how content on the social network TikTok affects the formation of attitudes among the younger population and what are the experiences of young people when using the social network TikTok. In this thesis, research was conducted on the influence of digital media on the younger population using the example of the social network TikTok on a sample of 100 respondents of the younger population between the ages of 18 and 22. The survey was compiled using Google's tool "Google Forms" and was distributed to colleagues at the faculty via e-mail and was also distributed through posts on social networks. A total of 100 respondents answered the questionnaire, which makes the sample representative.