Tourists as consumers on the tourist market are becoming more and more demanding due to the diverse offer offered to them, for this reason it is more difficult to satisfy them than before. Tourist service providers must take care to provide the best possible service with the highest level of quality in order to influence the tourist's satisfaction, retain them and make them loyal. The satisfaction of tourists is influenced by numerous components, which need to be measured and examined, in order to know how to provide them with what they want, because guests are the most important stakeholders in the tourism process, because of them everything happens and they need to be seen as individuals who will return double measure. The goal of this paper is to show the importance of achieving guest satisfaction, because it should be the crown of tourism business and the goal of marketing efforts, a satisfied client is already one step closer to his loyalty, which brings numerous advantages and benefits, from competitive advantages, less price sensitivity to lower costs advertising because satisfied clients pass on their positive experience to others and in that way attract new visitors to the destination, without tourism service providers making new efforts. Research was conducted to understand the user's thinking, which elements affect on their satisfaction or dissatisfaction in a tourist destination, in order to show how important it is to listen their needs and wishes, as this can improve any problems that led to dissatisfaction. The importance of carrying out this type of research is great, because a survey questionnaire is the easiest way to get the necessary information about the needs and wishes of the users.