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Scientific paper - Original scientific paper
THE INFLUENCE OF MARKETING COMMUNICATION OF THE FITNESS INDUSTRY ON SOCIAL NETWORKS ON CONSUMER ATTITUDES
In: Economic and Social Development. / Huszar, Barbara; Baracskai, Zoltan; Recker, Nicholas. (Ed.). Budapest: Varazdin Development and Entrepreneurship Agency, Varazdin, Croatia / University North, Koprivnica, Croatia / Szechenyi Istvan University of Gyor, Budapest, Hungary / GOVCOPP - University of Aveiro, Aveiro, Portugal / Faculty of Management University of Warsaw, Warsaw, Poland / Faculty of Law, Economics and Social Sciences Sale - Mohammed V University in Rabat, Morocco / ENCGT - Ecole Nationale de Commerce et de Gestion de Tanger - Abdelmalek Essaadi University, Tangier, Morocco / Medimurje University of Applied Sciences in Cakovec, Cakovec, Croatia, 2024. pp. 73-80. urn:nbn:hr:165:750191
Torjanac, Ana; Blazevic Bognar, Zrinka; Garaca, Neven

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Torjanac, A., Blazevic Bognar, Z. & Garaca, N. (2024). THE INFLUENCE OF MARKETING COMMUNICATION OF THE FITNESS INDUSTRY ON SOCIAL NETWORKS ON CONSUMER ATTITUDES. In B. Huszar, (Ed.), Z. Baracskai, (Ed.), N. Recker, (Ed.), Economic and Social Development (pp. 73-80). Budapest: Varazdin Development and Entrepreneurship Agency, Varazdin, Croatia / University North, Koprivnica, Croatia / Szechenyi Istvan University of Gyor, Budapest, Hungary / GOVCOPP - University of Aveiro, Aveiro, Portugal / Faculty of Management University of Warsaw, Warsaw, Poland / Faculty of Law, Economics and Social Sciences Sale - Mohammed V University in Rabat, Morocco / ENCGT - Ecole Nationale de Commerce et de Gestion de Tanger - Abdelmalek Essaadi University, Tangier, Morocco / Medimurje University of Applied Sciences in Cakovec, Cakovec, Croatia. Retrieved from https://urn.nsk.hr/urn:nbn:hr:165:750191

Torjanac, Ana, et al. "THE INFLUENCE OF MARKETING COMMUNICATION OF THE FITNESS INDUSTRY ON SOCIAL NETWORKS ON CONSUMER ATTITUDES." Economic and Social Development, edited by Barbara Huszar, edited by Zoltan Baracskai, edited by Nicholas. Recker, Varazdin Development and Entrepreneurship Agency, Varazdin, Croatia / University North, Koprivnica, Croatia / Szechenyi Istvan University of Gyor, Budapest, Hungary / GOVCOPP - University of Aveiro, Aveiro, Portugal / Faculty of Management University of Warsaw, Warsaw, Poland / Faculty of Law, Economics and Social Sciences Sale - Mohammed V University in Rabat, Morocco / ENCGT - Ecole Nationale de Commerce et de Gestion de Tanger - Abdelmalek Essaadi University, Tangier, Morocco / Medimurje University of Applied Sciences in Cakovec, Cakovec, Croatia, 2024, pp. 73-80. https://urn.nsk.hr/urn:nbn:hr:165:750191

Torjanac, Ana, Zrinka Blazevic Bognar and Neven Garaca. "THE INFLUENCE OF MARKETING COMMUNICATION OF THE FITNESS INDUSTRY ON SOCIAL NETWORKS ON CONSUMER ATTITUDES." In Economic and Social Development, 73-80. Budapest: Varazdin Development and Entrepreneurship Agency, Varazdin, Croatia / University North, Koprivnica, Croatia / Szechenyi Istvan University of Gyor, Budapest, Hungary / GOVCOPP - University of Aveiro, Aveiro, Portugal / Faculty of Management University of Warsaw, Warsaw, Poland / Faculty of Law, Economics and Social Sciences Sale - Mohammed V University in Rabat, Morocco / ENCGT - Ecole Nationale de Commerce et de Gestion de Tanger - Abdelmalek Essaadi University, Tangier, Morocco / Medimurje University of Applied Sciences in Cakovec, Cakovec, Croatia, 2024. Accessed 2025 January 08. https://urn.nsk.hr/urn:nbn:hr:165:750191

Torjanac, A., Blazevic Bognar, Z. and Garaca, N. (2024) 'THE INFLUENCE OF MARKETING COMMUNICATION OF THE FITNESS INDUSTRY ON SOCIAL NETWORKS ON CONSUMER ATTITUDES', in Huszar, B. (ed.), Baracskai, Z. (ed.), Recker, N. (ed.), Economic and Social Development, Varazdin Development and Entrepreneurship Agency, Varazdin, Croatia / University North, Koprivnica, Croatia / Szechenyi Istvan University of Gyor, Budapest, Hungary / GOVCOPP - University of Aveiro, Aveiro, Portugal / Faculty of Management University of Warsaw, Warsaw, Poland / Faculty of Law, Economics and Social Sciences Sale - Mohammed V University in Rabat, Morocco / ENCGT - Ecole Nationale de Commerce et de Gestion de Tanger - Abdelmalek Essaadi University, Tangier, Morocco / Medimurje University of Applied Sciences in Cakovec, Cakovec, Croatia, Budapest, pp. 73-80. Available at: https://urn.nsk.hr/urn:nbn:hr:165:750191 (Accessed 08 January 2025)

Torjanac A, Blazevic Bognar Z, Garaca N. THE INFLUENCE OF MARKETING COMMUNICATION OF THE FITNESS INDUSTRY ON SOCIAL NETWORKS ON CONSUMER ATTITUDES. In: B. Huszar, ed., Z. Baracskai, ed., N. Recker, ed. Economic and Social Development. Budapest: Varazdin Development and Entrepreneurship Agency, Varazdin, Croatia / University North, Koprivnica, Croatia / Szechenyi Istvan University of Gyor, Budapest, Hungary / GOVCOPP - University of Aveiro, Aveiro, Portugal / Faculty of Management University of Warsaw, Warsaw, Poland / Faculty of Law, Economics and Social Sciences Sale - Mohammed V University in Rabat, Morocco / ENCGT - Ecole Nationale de Commerce et de Gestion de Tanger - Abdelmalek Essaadi University, Tangier, Morocco / Medimurje University of Applied Sciences in Cakovec, Cakovec, Croatia; 2024. Pp. 73-80. [cited 2025 January 08] Available at: https://urn.nsk.hr/urn:nbn:hr:165:750191

A. Torjanac, Z. Blazevic Bognar and N. Garaca, "THE INFLUENCE OF MARKETING COMMUNICATION OF THE FITNESS INDUSTRY ON SOCIAL NETWORKS ON CONSUMER ATTITUDES", Economic and Social Development, B. Huszar, Z. Baracskai and N. Recker, Eds. Budapest: Varazdin Development and Entrepreneurship Agency, Varazdin, Croatia / University North, Koprivnica, Croatia / Szechenyi Istvan University of Gyor, Budapest, Hungary / GOVCOPP - University of Aveiro, Aveiro, Portugal / Faculty of Management University of Warsaw, Warsaw, Poland / Faculty of Law, Economics and Social Sciences Sale - Mohammed V University in Rabat, Morocco / ENCGT - Ecole Nationale de Commerce et de Gestion de Tanger - Abdelmalek Essaadi University, Tangier, Morocco / Medimurje University of Applied Sciences in Cakovec, Cakovec, Croatia, 2024. [Online] Available at: https://urn.nsk.hr/urn:nbn:hr:165:750191 [Accessed: 08 January 2025]

Metadata
Title (english)THE INFLUENCE OF MARKETING COMMUNICATION OF THE FITNESS INDUSTRY ON SOCIAL NETWORKS ON CONSUMER ATTITUDES
AuthorAna Torjanac
AuthorZrinka Blazevic Bognar
AuthorNeven Garaca
EditorBarbara Huszar
EditorZoltan Baracskai
EditorNicholas. Recker
Author's institutionVirovitica University of Applied Sciences
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract (english)
Marketing communication, as a process of transferring messages, information and values between organizations and its target groups for the purpose of promoting products, services or ideas, aims to influence the perception, attitudes and behavior of the target group in order to achieve the organization's marketing objective. The development of the Internet, mobile devices and digital technologies has enabled people to access information and services through an online platform. In such an environment, social networks are developed that allow people to connect, communicate and share information with others around the world. They have become extremely popular in recent years and have a significant impact on consumer attitudes and in the fitness industry as well. The fitness industry is a dynamic and competitive sphere that deals with the promotion and provision of products and services related to physical activity, fitness and health. As in any industry, marketing communication is critical to success in the fitness industry. Social networks play a significant role in the fitness industry. Clients and trainers form a fitness community in which they share their progress, goals and challenges and provide support, inspiration and the opportunity to connect, but also create new attitudes and perceptions about the fitness industry. Based on the above facts, a study was conducted that analyzes the impact of the fitness industry's communication on social networks on changing consumer attitudes and changing the quality of their lives
Keywords (english)
Languageenglish
Publication typeScientific paper - Original scientific paper
Publication statusPublished
Peer reviewPeer review - international
Publication versionPublished version
Publication titleEconomic and Social Development
Edition111th International Scientific Conference ESD
Numberingpp. 73-80
p-ISSN1849-7535
URN:NBNurn:nbn:hr:165:750191
Publication2024-05-09
ConferenceTitle: Economic and Social Development
Location: Budapest, Hungary
Organizer: Varazdin Development and Entrepreneurship Agency and University North
Start date: 2024-05-09
End date: 2024-05-10
Assembly type: Lecture
Type of resourceText
PublisherVarazdin Development and Entrepreneurship Agency, Varazdin, Croatia / University North, Koprivnica, Croatia / Szechenyi Istvan University of Gyor, Budapest, Hungary / GOVCOPP - University of Aveiro, Aveiro, Portugal / Faculty of Management University of Warsaw, Warsaw, Poland / Faculty of Law, Economics and Social Sciences Sale - Mohammed V University in Rabat, Morocco / ENCGT - Ecole Nationale de Commerce et de Gestion de Tanger - Abdelmalek Essaadi University, Tangier, Morocco / Medimurje University of Applied Sciences in Cakovec, Cakovec, Croatia
Publishing placeBudapest
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2024-12-18 12:52:49