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undergraduate thesis
Analiza promocijskih aktivnosti hotela Korana-Srakovčić
Karlovac: Karlovac University of Applied Sciences, 2018. urn:nbn:hr:128:665362
Krivačić, Dijana
Karlovac University of Applied Sciences
Business Department

Institutional repository: Repository of Karlovac University of Applied Sciences

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Krivačić, D. (2018). Analiza promocijskih aktivnosti hotela Korana-Srakovčić (Undergraduate thesis). Karlovac: Karlovac University of Applied Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:128:665362

Krivačić, Dijana. "Analiza promocijskih aktivnosti hotela Korana-Srakovčić." Undergraduate thesis, Karlovac University of Applied Sciences, 2018. https://urn.nsk.hr/urn:nbn:hr:128:665362

Krivačić, Dijana. "Analiza promocijskih aktivnosti hotela Korana-Srakovčić." Undergraduate thesis, Karlovac University of Applied Sciences, 2018. https://urn.nsk.hr/urn:nbn:hr:128:665362

Krivačić, D. (2018). 'Analiza promocijskih aktivnosti hotela Korana-Srakovčić', Undergraduate thesis, Karlovac University of Applied Sciences, accessed 03 December 2024, https://urn.nsk.hr/urn:nbn:hr:128:665362

Krivačić D. Analiza promocijskih aktivnosti hotela Korana-Srakovčić [Undergraduate thesis]. Karlovac: Karlovac University of Applied Sciences; 2018 [cited 2024 December 03] Available at: https://urn.nsk.hr/urn:nbn:hr:128:665362

D. Krivačić, "Analiza promocijskih aktivnosti hotela Korana-Srakovčić", Undergraduate thesis, Karlovac University of Applied Sciences, Karlovac, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:128:665362

Metadata
TitleAnaliza promocijskih aktivnosti hotela Korana-Srakovčić
AuthorDijana Krivačić
MentorDalija Kuvačić (mentor)
GranterKarlovac University of Applied Sciences
(Business Department)
Karlovac
Defense date and country2018-09-28, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
U završnom radu obrađen je teorijski dio promocije koji je sastavni dio marketinškog miksa, poznatiji kao 4P te je sve to prikazano na primjeru malog obiteljskog hotela Korana - Srakovčić u Karlovcu. Promocija je sastavni dio marketinga i kao takva vrlo je bitna kod poslovanja poduzeća. Navođenjem i pojašnjavanjem korištenih oblika promocijskog miksa koji se sastoji od: oglašavanja, unapređenja prodaje, osobne prodaje, direktnog marketinga, promocije putem Interneta te odnosa s javnošću i publiciteta, pruža se okvirna slika promocijskih aktivnosti hotela Korana – Srakovčić.
Abstract (english)
The final paper deals with the theoretical part of the promotion, which is an integral part of the marketing mix, better known as 4P, and all depicted on the example of a small family hotel Korana - Srakovčić in Karlovac. Promotion is an integral part of marketing and as such is very important in business operations. By providing and explaining the forms of promotion mix that consists of: advertising, sales promotion, personal sales, direct marketing, internet promotion, public relations and publicity, provides a framework picture of the promotional activities of Hotel Korana - Srakovčić.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:128:665362
Study programmeTitle: Hospitality Studies
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2018-12-14 08:48:21