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undergraduate thesis
ULOGA INOVACIJA U POSLOVANJU HOTELSKO-TURISTIČKIH PODUZEĆA
Karlovac: Karlovac University of Applied Sciences, 2020. urn:nbn:hr:128:418199
Ajdinović, Sabina
Karlovac University of Applied Sciences
Business Department
Professional Study of Hospitality - Full-time study

Institutional repository: Repository of Karlovac University of Applied Sciences

Cite this document

Ajdinović, S. (2020). ULOGA INOVACIJA U POSLOVANJU HOTELSKO-TURISTIČKIH PODUZEĆA (Undergraduate thesis). Karlovac: Karlovac University of Applied Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:128:418199

Ajdinović, Sabina. "ULOGA INOVACIJA U POSLOVANJU HOTELSKO-TURISTIČKIH PODUZEĆA." Undergraduate thesis, Karlovac University of Applied Sciences, 2020. https://urn.nsk.hr/urn:nbn:hr:128:418199

Ajdinović, Sabina. "ULOGA INOVACIJA U POSLOVANJU HOTELSKO-TURISTIČKIH PODUZEĆA." Undergraduate thesis, Karlovac University of Applied Sciences, 2020. https://urn.nsk.hr/urn:nbn:hr:128:418199

Ajdinović, S. (2020). 'ULOGA INOVACIJA U POSLOVANJU HOTELSKO-TURISTIČKIH PODUZEĆA', Undergraduate thesis, Karlovac University of Applied Sciences, accessed 26 November 2024, https://urn.nsk.hr/urn:nbn:hr:128:418199

Ajdinović S. ULOGA INOVACIJA U POSLOVANJU HOTELSKO-TURISTIČKIH PODUZEĆA [Undergraduate thesis]. Karlovac: Karlovac University of Applied Sciences; 2020 [cited 2024 November 26] Available at: https://urn.nsk.hr/urn:nbn:hr:128:418199

S. Ajdinović, "ULOGA INOVACIJA U POSLOVANJU HOTELSKO-TURISTIČKIH PODUZEĆA", Undergraduate thesis, Karlovac University of Applied Sciences, Karlovac, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:128:418199

Metadata
TitleULOGA INOVACIJA U POSLOVANJU HOTELSKO-TURISTIČKIH PODUZEĆA
Title (english)THE ROLE OF THE INNOVATION IN TOURISM COMPANIES
AuthorSabina Ajdinović
MentorSilvija Vitner Marković (mentor)
Committee memberIvana Varičak (predsjednik povjerenstva)
Committee memberNikolina Smajla (član povjerenstva)
Committee memberSilvija Vitner Marković (član povjerenstva)
Committee memberNatalija Kusanić (član povjerenstva)
GranterKarlovac University of Applied Sciences
(Business Department)
(Professional Study of Hospitality - Full-time study)
Karlovac
Defense date and country2020-12-09, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Zbog konstantnog razvoja nove tehnologije i promjena na tržištu hotelijeri su primorani stalno inovirati i ulagati u nove i već postojeće proizvode ili usluge. Promjenama tržišne potražnje primorani su povećavati svoju kvalitetu proizvoda ili usluga. Zbog velike konkurentnosti turisti imaju velika očekivanja, interese i stavove te očekuju zadovoljenje njihovih potreba. Hotelsko-turistička poduzeća konstantno moraju pratiti inovacije na tržištu i samu ponudu kako bi zadovoljili želje i potrebe svojih gostiju te kako bi privukli nove te na taj način povećati profit. Hotelska poduzeća se najčešće oglašavaju putem internetskih stranica, društvenih mreža te ostalih promotivnih kanala što turistima olakšava odabir jer su im dostupne sve informacije, fotografije te sama dostupnost objekata. U ovom radu je prikazan odabrani primjer Valamar Riviera, Poreč. To je hotelsko-turističko poduzeće koje je implementiralo inovaciju na turističkom tržištu u Republici Hrvatskoj. Zbog svjetske epidemijeCOVID-19 te smanjenih turističkih putovanja implementirali su projekte kojima žele zaštititi svoje djelatnike i goste te žele da se gosti osjećaju sigurnije.
Abstract (english)
Due to the constant development of new technology and changes in the market, hoteliers are forced to constantly innovate and invest in new and existing products or services. With changes in market demand hoteliers are forced to increase their quality of products or services. Due to high competitiveness, tourists have high expectations, interests and attitudes and expect their needs to be met. Hotel and tourism companies must constantly watch for innovations in the market and the offer itself in order to meet the wishes and needs of their guests and to attract new ones and thus increase profits.Hotel companies are most often advertised through websites, social networks and other promotional channels, which makes it easier for tourists to choose because they have access to all the information, photos and the availability of the facilities.This paper presents a selected example of Valamar Riviera, Poreč. It is a hotel and tourism company that has implemented an innovation in the tourism market in the Republic of Croatia. Due to the global epidemic COVID-19 and reduced tourist travel, they have implemented projects that want to protect their employees and guests and want guests to feel safer.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:128:418199
Study programmeTitle: Hospitality Studies
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2021-03-17 09:14:56