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undergraduate thesis
PROMOTIVNE AKTIVNOSTI AKCIJE "KUPUJMO HRVATSKO"
Karlovac: Karlovac University of Applied Sciences, 2021. urn:nbn:hr:128:540870
Kristović, Helena
Karlovac University of Applied Sciences
Business Department
Professional Study of Hospitality - Full-time study

Institutional repository: Repository of Karlovac University of Applied Sciences

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Kristović, H. (2021). PROMOTIVNE AKTIVNOSTI AKCIJE "KUPUJMO HRVATSKO" (Undergraduate thesis). Karlovac: Karlovac University of Applied Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:128:540870

Kristović, Helena. "PROMOTIVNE AKTIVNOSTI AKCIJE "KUPUJMO HRVATSKO"." Undergraduate thesis, Karlovac University of Applied Sciences, 2021. https://urn.nsk.hr/urn:nbn:hr:128:540870

Kristović, Helena. "PROMOTIVNE AKTIVNOSTI AKCIJE "KUPUJMO HRVATSKO"." Undergraduate thesis, Karlovac University of Applied Sciences, 2021. https://urn.nsk.hr/urn:nbn:hr:128:540870

Kristović, H. (2021). 'PROMOTIVNE AKTIVNOSTI AKCIJE "KUPUJMO HRVATSKO"', Undergraduate thesis, Karlovac University of Applied Sciences, accessed 30 November 2024, https://urn.nsk.hr/urn:nbn:hr:128:540870

Kristović H. PROMOTIVNE AKTIVNOSTI AKCIJE "KUPUJMO HRVATSKO" [Undergraduate thesis]. Karlovac: Karlovac University of Applied Sciences; 2021 [cited 2024 November 30] Available at: https://urn.nsk.hr/urn:nbn:hr:128:540870

H. Kristović, "PROMOTIVNE AKTIVNOSTI AKCIJE "KUPUJMO HRVATSKO"", Undergraduate thesis, Karlovac University of Applied Sciences, Karlovac, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:128:540870

Metadata
TitlePROMOTIVNE AKTIVNOSTI AKCIJE "KUPUJMO HRVATSKO"
Title (english)PROMOTIONAL ACTIVITIES OF THE "LET`S BUY CROATIAN" EVENT
AuthorHelena Kristović
MentorTihana Cegur Radović (mentor)
Committee memberSilvija Vitner Marković (predsjednik povjerenstva)
Committee memberNikolina Smajla (član povjerenstva)
Committee memberTihana Cegur Radović (član povjerenstva)
Committee memberBarica Jurković (član povjerenstva)
GranterKarlovac University of Applied Sciences
(Business Department)
(Professional Study of Hospitality - Full-time study)
Karlovac
Defense date and country2021-07-07, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Predmet ovog rada je istaknuti i analizirati promotivne aktivnosti akcije „Kupujmo hrvatsko“. Akcija promocije hrvatskog gospodarstva potaknuta je s ciljem podizanja svijesti građana o važnosti kupovine hrvatskih autohtonih proizvoda. Cilj je pomoću sustavnog istraživanja utvrditi i unaprijediti spoznaja o rezultatima akcije te da se donese zaključak o uspješnosti elemenata promocijskog miksa na akciju. Istaknuta je važnost oznaka autohtonih hrvatskih proizvoda „Izvorno Hrvatsko“ i „Hrvatska kvaliteta“ koje pripomažu ne samo domaćim kupcima, nego i stranim, kako bi prepoznali jedinstvenost i kvalitetu hrvatskih proizvoda koji predstavljaju i pospješuju hrvatsko gospodarstvo. Hrvatska gospodarska komora glavni je pokretač ove akcije, te se prilikom unaprjeđenja akcije koristi različitim metodama i resursima kao što su: promocija akcije na službenoj web stranici, promocija putem aktualnih društvenih mreža i dijeljenjem promotivnih materijala. Osim navedenih medija promocije akcije, koriste se i ostali mediji kao što su: radio, televizija, direktni marketing, publicitet te promocija putem poznatih osoba.
Abstract (english)
The subject of this paper is to highlight and analyze the promotional activities of the action "Let's buy Croatian". The action to promote the Croatian economy was initiated with the aim of raising citizens' awareness of the importance of buying Croatian indigenous products. The aim is to determine and improve the knowledge about the results of the action through systematic research and to draw a conclusion about the success of the elements of the promotional mix on the action. The importance of the labels of autochthonous Croatian products "Originally Croatian" and "Croatian quality" was emphasized, which help not only domestic customers but also foreign ones, in order to recognize the uniqueness and quality of Croatian products that represent and enhance the Croatian economy. The Croatian Chamber of Commerce is the main initiator of this action, and when improving the action it uses various methods and resources such as: promotion of the action on the official website, promotion through current social networks sharing promotional materials and other media such as: radio, television, direct marketing, publicity and even promotion through celebrities.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:128:540870
Study programmeTitle: Hospitality Studies
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2021-07-21 12:34:13