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undergraduate thesis
DIGITALNI MARKETING U HRVATSKIM PODUZEĆIMA S POSEBNIM OSVRTOM NA PODUZEĆE KRAŠ D.D.
Karlovac: Karlovac University of Applied Sciences, 2021. urn:nbn:hr:128:528050
Kušt, Jelena
Karlovac University of Applied Sciences
Business Department

Institutional repository: Repository of Karlovac University of Applied Sciences

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Kušt, J. (2021). DIGITALNI MARKETING U HRVATSKIM PODUZEĆIMA S POSEBNIM OSVRTOM NA PODUZEĆE KRAŠ D.D. (Undergraduate thesis). Karlovac: Karlovac University of Applied Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:128:528050

Kušt, Jelena. "DIGITALNI MARKETING U HRVATSKIM PODUZEĆIMA S POSEBNIM OSVRTOM NA PODUZEĆE KRAŠ D.D.." Undergraduate thesis, Karlovac University of Applied Sciences, 2021. https://urn.nsk.hr/urn:nbn:hr:128:528050

Kušt, Jelena. "DIGITALNI MARKETING U HRVATSKIM PODUZEĆIMA S POSEBNIM OSVRTOM NA PODUZEĆE KRAŠ D.D.." Undergraduate thesis, Karlovac University of Applied Sciences, 2021. https://urn.nsk.hr/urn:nbn:hr:128:528050

Kušt, J. (2021). 'DIGITALNI MARKETING U HRVATSKIM PODUZEĆIMA S POSEBNIM OSVRTOM NA PODUZEĆE KRAŠ D.D.', Undergraduate thesis, Karlovac University of Applied Sciences, accessed 27 November 2024, https://urn.nsk.hr/urn:nbn:hr:128:528050

Kušt J. DIGITALNI MARKETING U HRVATSKIM PODUZEĆIMA S POSEBNIM OSVRTOM NA PODUZEĆE KRAŠ D.D. [Undergraduate thesis]. Karlovac: Karlovac University of Applied Sciences; 2021 [cited 2024 November 27] Available at: https://urn.nsk.hr/urn:nbn:hr:128:528050

J. Kušt, "DIGITALNI MARKETING U HRVATSKIM PODUZEĆIMA S POSEBNIM OSVRTOM NA PODUZEĆE KRAŠ D.D.", Undergraduate thesis, Karlovac University of Applied Sciences, Karlovac, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:128:528050

Metadata
TitleDIGITALNI MARKETING U HRVATSKIM PODUZEĆIMA S POSEBNIM OSVRTOM NA PODUZEĆE KRAŠ D.D.
Title (english)DIGITAL MARKETING IN CROATIA COMPANIES WITH SPECIAL REFERENCE TO THE COMPANY KRAŠ D.D.
AuthorJelena Kušt
MentorTihana Cegur Radović (mentor)
Committee memberIvana Varičak (predsjednik povjerenstva)
Committee memberSilvija Vitner Marković (član povjerenstva)
Committee memberTihana Cegur Radović (član povjerenstva)
Committee memberBarica Jurković (član povjerenstva)
GranterKarlovac University of Applied Sciences
(Business Department)
Karlovac
Defense date and country2021-09-15, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Digitalni marketing predstavlja prilagodljive, tehnološki omogućene procese kroz koje poduzeća ostvaruju suradnju s potrošačima i partnerima na način da zajednički stvore, komuniciraju, isporučuju i održavaju vrijednosti prema svim sudionicima. Kako bi razne vrste digitalnog marketinga mogle zadovoljiti zahtjeve koje se od njih očekuju, odnosno da djelotvorno povezuju proizvodnje i potrošnje, nužno je usklađivanje i djelotvorno djelovanje osnovnih marketinških funkcija koje su izražene kroz marketinški splet. U Republici Hrvatskoj udio poduzeća koje u svom poslovanju koriste barem jedan društveni medij iznosu 45 %
Abstract (english)
The term digital marketing has evolved over time from terms describing the marketing of products and services using digital channels to umbrella terms used to describe the process of using digital technology in acquiring and building consumer preferences, branding, retaining consumers and influencing sales growth. Digital marketing is a flexible, technology-enabled process through which companies collaborate with consumers and partners by jointly creating, communicating, delivering and maintaining value to all participants. In order for various types of digital marketing to be able to meet the requirements expected of them, ie to effectively link production and consumption, it is necessary to harmonize and effectively operate the basic marketing functions that are expressed through the marketing mix. In the Republic of Croatia, the share of companies that use at least one social media in their business amounts to 45 %
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:128:528050
Study programmeTitle: Hospitality Studies
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2021-10-18 07:40:05