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undergraduate thesis
KONCEPCIJA DRUŠTVENO ODGOVORNOG MARKETINGA NA PRIMJERU DROGERIE MARKT-A
Karlovac: Karlovac University of Applied Sciences, 2021. urn:nbn:hr:128:917820
Tomašić, Suzana
Karlovac University of Applied Sciences
Business Department

Institutional repository: Repository of Karlovac University of Applied Sciences

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Tomašić, S. (2021). KONCEPCIJA DRUŠTVENO ODGOVORNOG MARKETINGA NA PRIMJERU DROGERIE MARKT-A (Undergraduate thesis). Karlovac: Karlovac University of Applied Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:128:917820

Tomašić, Suzana. "KONCEPCIJA DRUŠTVENO ODGOVORNOG MARKETINGA NA PRIMJERU DROGERIE MARKT-A." Undergraduate thesis, Karlovac University of Applied Sciences, 2021. https://urn.nsk.hr/urn:nbn:hr:128:917820

Tomašić, Suzana. "KONCEPCIJA DRUŠTVENO ODGOVORNOG MARKETINGA NA PRIMJERU DROGERIE MARKT-A." Undergraduate thesis, Karlovac University of Applied Sciences, 2021. https://urn.nsk.hr/urn:nbn:hr:128:917820

Tomašić, S. (2021). 'KONCEPCIJA DRUŠTVENO ODGOVORNOG MARKETINGA NA PRIMJERU DROGERIE MARKT-A', Undergraduate thesis, Karlovac University of Applied Sciences, accessed 12 December 2024, https://urn.nsk.hr/urn:nbn:hr:128:917820

Tomašić S. KONCEPCIJA DRUŠTVENO ODGOVORNOG MARKETINGA NA PRIMJERU DROGERIE MARKT-A [Undergraduate thesis]. Karlovac: Karlovac University of Applied Sciences; 2021 [cited 2024 December 12] Available at: https://urn.nsk.hr/urn:nbn:hr:128:917820

S. Tomašić, "KONCEPCIJA DRUŠTVENO ODGOVORNOG MARKETINGA NA PRIMJERU DROGERIE MARKT-A", Undergraduate thesis, Karlovac University of Applied Sciences, Karlovac, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:128:917820

Metadata
TitleKONCEPCIJA DRUŠTVENO ODGOVORNOG MARKETINGA NA PRIMJERU DROGERIE MARKT-A
Title (english)THE CONCEPT OF SOCIALLY RESPONSIBLE MARKETING - THE EXAMPLE OF ROGERIE MARKT
AuthorSuzana Tomašić
MentorTihana Cegur Radović (mentor)
Committee memberBarica Jurković (predsjednik povjerenstva)
Committee memberMateja Petračić (član povjerenstva)
Committee memberSilvija Vitner Marković (član povjerenstva)
Committee memberTihana Cegur Radović (član povjerenstva)
GranterKarlovac University of Applied Sciences
(Business Department)
Karlovac
Defense date and country2021-09-15, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Društveno odgovorni marketing jedan od oblika društveno odgovornog poslovanja kojim kompanija Drogerie markt nastoji udovoljiti izazovima suvremenog poslovnog svijeta, a kojeg čine njihovi zaposlenici, konzumenti, konkurenti, društvo, okoliš te ekonomsko-političkopravno okruženje. U radu se raspravlja o ulozi marketinga povezanog s društveno odgovornim poslovanjem, prikazanog putem brojnih marketinških kampanja Drogerie markt-a. Vidljiv je pozitivan utjecaj društveno odgovornog poslovanja kao i primjene istog na marketing, te kako spomenuto donosi mnoge dobrobiti poduzeću i društvu.
Abstract (english)
Corporate-social responsibility is one of the forms of socially responsible business by which the company Drogerie markt seeks to meet the challenges of the modern business world, and which consists of their employees, consumers, competitors, society, environment and economic-political- juridical environment. This thesis discusses the role of marketing related to socially responsible business, presented through numerous marketing campaigns of Drogerie markt. The positive impact of socially responsible business as well as its application on marketing is visible, and how it brings many benefits to the company and society.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:128:917820
Study programmeTitle: Hospitality Studies
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2021-10-18 13:37:12