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undergraduate thesis
MARKETINŠKI MIKS RESTORANA BRZE HRANE NA PRIMJERU FRANŠIZE MCDONALD'S
Karlovac: Karlovac University of Applied Sciences, 2021. urn:nbn:hr:128:474032
Andrijanić, Lorena
Karlovac University of Applied Sciences
Business Department

Institutional repository: Repository of Karlovac University of Applied Sciences

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Andrijanić, L. (2021). MARKETINŠKI MIKS RESTORANA BRZE HRANE NA PRIMJERU FRANŠIZE MCDONALD'S (Undergraduate thesis). Karlovac: Karlovac University of Applied Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:128:474032

Andrijanić, Lorena. "MARKETINŠKI MIKS RESTORANA BRZE HRANE NA PRIMJERU FRANŠIZE MCDONALD'S." Undergraduate thesis, Karlovac University of Applied Sciences, 2021. https://urn.nsk.hr/urn:nbn:hr:128:474032

Andrijanić, Lorena. "MARKETINŠKI MIKS RESTORANA BRZE HRANE NA PRIMJERU FRANŠIZE MCDONALD'S." Undergraduate thesis, Karlovac University of Applied Sciences, 2021. https://urn.nsk.hr/urn:nbn:hr:128:474032

Andrijanić, L. (2021). 'MARKETINŠKI MIKS RESTORANA BRZE HRANE NA PRIMJERU FRANŠIZE MCDONALD'S', Undergraduate thesis, Karlovac University of Applied Sciences, accessed 07 July 2024, https://urn.nsk.hr/urn:nbn:hr:128:474032

Andrijanić L. MARKETINŠKI MIKS RESTORANA BRZE HRANE NA PRIMJERU FRANŠIZE MCDONALD'S [Undergraduate thesis]. Karlovac: Karlovac University of Applied Sciences; 2021 [cited 2024 July 07] Available at: https://urn.nsk.hr/urn:nbn:hr:128:474032

L. Andrijanić, "MARKETINŠKI MIKS RESTORANA BRZE HRANE NA PRIMJERU FRANŠIZE MCDONALD'S", Undergraduate thesis, Karlovac University of Applied Sciences, Karlovac, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:128:474032

Metadata
TitleMARKETINŠKI MIKS RESTORANA BRZE HRANE NA PRIMJERU FRANŠIZE MCDONALD'S
Title (english)MARKETING MIX OF FAST FOOD RESTAURANTS ON A MCDONALD'SFRANCHISE EXAMPLE
AuthorLorena Andrijanić
MentorTihana Cegur Radović (mentor)
Committee memberSilvija Vitner Marković (predsjednik povjerenstva)
Committee memberIvana Varičak (član povjerenstva)
Committee memberTihana Cegur Radović (član povjerenstva)
Committee memberBarica Jurković (član povjerenstva)
GranterKarlovac University of Applied Sciences
(Business Department)
Karlovac
Defense date and country2021-09-16, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Marketing u današnje vrijeme zauzima sve važnije mjesto u poslovnom svijetu, a pogotovo u industriji hotelijerstva i ugostiteljstva. Kroz rad se obrađuju temeljne funkcije marketinga, pojmovno određenje marketinškog miksa, SWOT analiza, i franšizno poslovanje. Kompanija Globalna hrana nositelj je franšize McDonald'sa za podruĉje Republike Hrvatske, stoga je u posebnom poglavlju obrađena franšiza na odabranom primjeru. U radu je analizirana situacija na tržištu brze prehrane, te je izrađena SWOT analiza i analiziran marketinški miks kompanije.
Abstract (english)
Marketing in today's time, occupies and increasingly important place in the bussines world, especialy in the hotel and catering industry. The basic functions of marketig are processed through work, conceptual definition of the marketing mix, SWOT analysis and franchise business. Company Globalna hrana is the holder of the franchise McDonald's for the therritory of the Republic of Croatia, example is analyzed separately in the paper. The paper examines the situation on the fast food market, SWOT analysis and marketing mix analysis of the McDonald's company.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:128:474032
Study programmeTitle: Hospitality Studies
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2021-10-19 15:01:27