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undergraduate thesis
MARKETING TURISTIČKOG DOŽIVLJAJA USPOREDNA ANALIZA KAMPA KORANA I KAMPA PLITVICE HOLIDAY RESORTA
Karlovac: Karlovac University of Applied Sciences, 2021. urn:nbn:hr:128:028565
Abrlić, Ana-Marija
Karlovac University of Applied Sciences
Business Department

Institutional repository: Repository of Karlovac University of Applied Sciences

Cite this document

Abrlić, A. M. (2021). MARKETING TURISTIČKOG DOŽIVLJAJA USPOREDNA ANALIZA KAMPA KORANA I KAMPA PLITVICE HOLIDAY RESORTA (Undergraduate thesis). Karlovac: Karlovac University of Applied Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:128:028565

Abrlić, Ana Marija. "MARKETING TURISTIČKOG DOŽIVLJAJA USPOREDNA ANALIZA KAMPA KORANA I KAMPA PLITVICE HOLIDAY RESORTA." Undergraduate thesis, Karlovac University of Applied Sciences, 2021. https://urn.nsk.hr/urn:nbn:hr:128:028565

Abrlić, Ana Marija. "MARKETING TURISTIČKOG DOŽIVLJAJA USPOREDNA ANALIZA KAMPA KORANA I KAMPA PLITVICE HOLIDAY RESORTA." Undergraduate thesis, Karlovac University of Applied Sciences, 2021. https://urn.nsk.hr/urn:nbn:hr:128:028565

Abrlić, A. M. (2021). 'MARKETING TURISTIČKOG DOŽIVLJAJA USPOREDNA ANALIZA KAMPA KORANA I KAMPA PLITVICE HOLIDAY RESORTA', Undergraduate thesis, Karlovac University of Applied Sciences, accessed 12 December 2024, https://urn.nsk.hr/urn:nbn:hr:128:028565

Abrlić AM. MARKETING TURISTIČKOG DOŽIVLJAJA USPOREDNA ANALIZA KAMPA KORANA I KAMPA PLITVICE HOLIDAY RESORTA [Undergraduate thesis]. Karlovac: Karlovac University of Applied Sciences; 2021 [cited 2024 December 12] Available at: https://urn.nsk.hr/urn:nbn:hr:128:028565

A. M. Abrlić, "MARKETING TURISTIČKOG DOŽIVLJAJA USPOREDNA ANALIZA KAMPA KORANA I KAMPA PLITVICE HOLIDAY RESORTA", Undergraduate thesis, Karlovac University of Applied Sciences, Karlovac, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:128:028565

Metadata
TitleMARKETING TURISTIČKOG DOŽIVLJAJA USPOREDNA ANALIZA KAMPA KORANA I KAMPA PLITVICE HOLIDAY RESORTA
Title (english)MARKETING OF THE TOURIST EXPERIENCES COMPARATIVE ANALYSIS OF THE CAMPSITE KORANA AND THE CAMPSITE PLITVICE HOLIDAY RESORT
AuthorAna-Marija Abrlić
MentorTihana Cegur Radović (mentor)
Committee memberMateja Petračić (predsjednik povjerenstva)
Committee memberSilvija Vitner Marković (član povjerenstva)
Committee memberTihana Cegur Radović (član povjerenstva)
Committee memberBarica Jurković (član povjerenstva)
GranterKarlovac University of Applied Sciences
(Business Department)
Karlovac
Defense date and country2021-09-15, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Tema ovog završnog rada je „Marketing turističkog doživljaja usporedna analiza kampa Korana i kampa Plitvice Holiday Resorta“. Pojmovno je određen kamping turizam, elementi marketinškog spleta te sam pojam turističkog doživljaja. Prema izabranom primjeru na kraju samog rada uspoređena su dva kampa prema turističkom doživljaju. Kamping turizam snažno je obilježio razvoj turizma 20. stoljeća i bio jedan od najsnažnijih čimbenika omasovljenja turističkih putovanja. Spada u prirodni turizam s posebnim interesom te je ujedno i jedan od nositelja turizma u Hrvatskoj. Kamping turizam ima snažan gospodarski učinak na cjelokupni hrvatski turizam, a time i na cjelokupno hrvatsko gospodarstvo. Kampiranje danas je prije svega životni stil, koji znači slobodu, uživanje u prirodi, istančan osjećaj za okoliš, druženje s ljudima, poštivanje jednostavnosti i neposrednosti, ali bez odricanja od svih uobičajenih civilizacijskih stečevina.
Abstract (english)
The topic of this final paper is "Marketing of the Tourist Experiences comparative analysis of the campsite Korana and the campsite Plitvice Holiday Resort". The concept is defined as camping tourism, elements of the marketing mix and the very concept of tourist experience. According to the selected example, at the end of the paper, two camps were compared according to the tourist experience. Camping tourism has strongly marked the development of tourism in the 20th century and has been one of the strongest factors in the massification of tourist travel. It belongs to nature tourism with specil interest and is also one of the leaders in tourism in Croatia. Camping tourism has a strong economic effect on the entire Croatian tourism, and thus on the entire Croatian economy. Camping today is above all a lifestyle, which means freedom, enjoyment of nature, a keen sense of the environment, socializing with people, respect for simplicity and immediacy, but without renouncing all the usual achievements of civilization.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:128:028565
Study programmeTitle: Hospitality Studies
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2021-10-25 07:03:28