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master's thesis
PROMOCIJSKI MIKS PODUZEĆA KAUFLAND HRVATSKA K.D.
Karlovac: Karlovac University of Applied Sciences, 2021. urn:nbn:hr:128:100287
Bisić, Ksenija
Karlovac University of Applied Sciences
Business Department

Institutional repository: Repository of Karlovac University of Applied Sciences

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Bisić, K. (2021). PROMOCIJSKI MIKS PODUZEĆA KAUFLAND HRVATSKA K.D. (Master's thesis). Karlovac: Karlovac University of Applied Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:128:100287

Bisić, Ksenija. "PROMOCIJSKI MIKS PODUZEĆA KAUFLAND HRVATSKA K.D.." Master's thesis, Karlovac University of Applied Sciences, 2021. https://urn.nsk.hr/urn:nbn:hr:128:100287

Bisić, Ksenija. "PROMOCIJSKI MIKS PODUZEĆA KAUFLAND HRVATSKA K.D.." Master's thesis, Karlovac University of Applied Sciences, 2021. https://urn.nsk.hr/urn:nbn:hr:128:100287

Bisić, K. (2021). 'PROMOCIJSKI MIKS PODUZEĆA KAUFLAND HRVATSKA K.D.', Master's thesis, Karlovac University of Applied Sciences, accessed 06 September 2024, https://urn.nsk.hr/urn:nbn:hr:128:100287

Bisić K. PROMOCIJSKI MIKS PODUZEĆA KAUFLAND HRVATSKA K.D. [Master's thesis]. Karlovac: Karlovac University of Applied Sciences; 2021 [cited 2024 September 06] Available at: https://urn.nsk.hr/urn:nbn:hr:128:100287

K. Bisić, "PROMOCIJSKI MIKS PODUZEĆA KAUFLAND HRVATSKA K.D.", Master's thesis, Karlovac University of Applied Sciences, Karlovac, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:128:100287

Metadata
TitlePROMOCIJSKI MIKS PODUZEĆA KAUFLAND HRVATSKA K.D.
Title (english)PROMOTIONAL MIX OF THE COMPANY KAUFLAND CROATIA K.D.
AuthorKsenija Bisić
MentorTihana Cegur Radović (mentor)
GranterKarlovac University of Applied Sciences
(Business Department)
Karlovac
Defense date and country2021-09-17, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Tema ovog završnog rada su promocijske aktivnosti na konkretnom primjeru poduzeća Kaufland Hrvatska k.d. Promocija je dio marketinškog miksa, odnosno 4P, uz proizvod, prodajnu cijenu te prodaju i distribuciju. Njome se stvara svijest o postojanju raznolikih proizvoda i usluga na tržištu te se njeguje pozitivna predodžba o poduzeću, organizaciji i zemlji podrijetla čiji je proizvod u pitanju. Promocijske aktivnosti su tu da pobude interes potrošača za proizvodima i uslugama koje određeno poduzeće nudi te da ostvare komunikaciju s potrošačima. Poduzeća u svrhu toga u ovom suvremenom svijetu koriste društvene mreže i Internet općenito, ali i klasično oglašavanje. Cilj ovog završnog rada je bio dati konkretan primjer tih promocijskih aktivnosti koje koristi poduzeće Kaufland Hrvatska k.d.
Abstract (english)
The topic of this final paper is promotional activities on the specific example of the company Kaufland Hrvatska k.d. Promotion is part of the marketing mix, that is the 4Ps, with the product, price and place. It creates awareness of the existence of various products and services on the market and nurtures a positive image of the company, organization and country of origin whose product is in question. Promotional activities are there to arouse consumer interest in the products and services offered by a particular company and to establish communication with consumers. For this purpose, companies in this modern world use social networks and the Internet in general, but also classic advertising. The aim of this final paper was to give a concrete example of these promotional activities used by the company Kaufland Hrvatska k.d.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:128:100287
Study programmeTitle: Business Administration
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/specijalistica poslovnog upravljanja (stručni/a specijalist/specijalistica poslovnog upravljanja)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2021-11-17 13:32:09