Today's conditions of global business, the need to achieve a competitive advantage and achieve goals that do not include exclusively increasing profitability, have become an imperative of every organization. These goals include achieving and maintaining customer, employee and shareholder satisfaction. It is necessary to achieve goals and fulfill tasks that exceed the satisfaction of all stakeholders within the organization as well as the achievement of these goals in the best possible and most acceptable to the organization. In order for individuals within the organization and the organization itself to succeed in these goals, their actions and actions must be based on ethical principles and business principles, ethical attitudes and beliefs. It is organizations that manage to harmonize and strike a balance between the principles of profitability and ethics that will be the organizations that will have a long-term perspective of growth and development. Successful global and domestic organizations have become aware of the fact that in a competitive arena, business ethics enable growth and development, increase efficiency and productivity. Numerous studies show that business ethics and profitability are not mutually exclusive concepts, and companies that have a business ethics system embedded in their own business system show better results than those that have not.