This B.A. thesis will be describing the town of Opatija as a tourist destination as well as the perspectives of the development of the town which have been accentuated. Analyses of the arrivals and overnight stays in the town of Opatija have been made, the accommodation capacities have been sorted by the categories along with the analysis of the environment of the town of Opatija and resources it has at its disposal. The town of Opatija is placed in the Kvarner bay, underneath the Uĉka mountain and it belong to Primorsko-goranska county. The town has good transportation connections and the closest sea access is only five hundred meters away from the most important outbound cities such as Vienna, Milano and Munich. Due to its mild and favorable climate, the town makes for an ideal destination for health and wellness tourism. It is also the ideal destination for the development of the congress tourism. The town of Opatija is characterized by adverse demographic trends, that is, the aging of the population, which results in the diminishment of the town’s work force. When it comes to accommodation objects in Opatija, the most widespread are hotels, but private means of accommodation are becoming more popular such as private apartments and exclusive vacation homes. Since Opatija is a town in which tourism has been prevalent for 170 years, this is also where the first hotel in the Croatian part of the Adriatic coast was built, the hotel Kvarner. It can therefore be concluded that tourism is the most important segment of the town’s economy. As for the destination itself, the greatest number of tourist stays is in those very same hotels which is why it is of great importance to invest in them.