| Abstract | Završni rad pisan je na temu poduzetničkog projekta optike „Fokus“. U teorijskom dijelu je
objašnjen pojam poduzetnika, poduzetništva, vrste poduzetništva i njegov smisao. U radu su
napisani podaci o vlasnicima optike, lokaciji na kojoj se optika nalazi i njene pojedinosti.
Navedeni su zaposlenici koji su potrebni kako bi optika mogla raditi i prodavati svoje
proizvode i usluge stalnim, ali i potencijalnim kupcima. Ulaganja i kapital koji su bili potrebni
za otvaranje optike i njene prve dane poslovanja. Opisuje se detaljno aktivizacijsko razdoblje
koje je bilo potrebno da se optika otvori. Asortiman proizvoda i usluga koji je u ponudi
detaljno je prikazan i naveden, uz točne brojeve koji govore koliko se dnevno prodaje
proizvoda i usluga. Važni su i pokazatelji učinkovitosti projekta, oni su svakako na strani
optike jer optika postoji od 1991. godine. Poštuju se mjere zaštite okoliša te mjere zaštite pri
radu, jer njome se osigurava zaposlenicima, ali i korisnicima siguran boravak u prostorima
optike. Konkurencija je velika. Na području Karlovca nalazi se nekoliko optika koje su
potencijalna prijetnja i konkurencija, ali optika Fokus svojom kvalitetom proizvoda, usluga i
robe, vodi uspješno poslovanje već 32-je godine. Pokazatelji učinkovitosti kojima su se služili
tijekom planiranja i otvaranja optike pokazuju da je projekt profitabilan i učinkovit što je jako
važno za početak poslovanja i nastavak u kojem se želi ostvariti profit koji bi omogućio
širenje optike na druge lokacije.
Promidžbene aktivnosti su važne za svaki oblik poduzeća pa tako i za optiku. Važno je na
pravi način obavljati promidžbene aktivnosti, kako bi one došle do potencijalnih klijenata i
kupaca. Putem promidžbenih aktivnosti mogu se saznati mnogi podaci o proizvodima i
uslugama. Ulaganja koja su bila potrebna kod osnivanja poduzetničke ideje, 1991. godine bilo
je potrebno uložiti 56 600 eura. U stalna sredstva uloženo je 22 000 eura. Ulaganja u
materijalnu imovinu iznosila su 24 600 eura, a u nematerijalnu 7 000 eura. Obrtna sredstva
iznosila su 3 000 eura. |
| Abstract (english) | The final paper was written on the topic of the business plan of the optics company "Fokus".
In the theoretical part, the concept of entrepreneur, entrepreneurship, types of
entrepreneurship and its meaning are explained. The paper contains information about the
owners of the optics, the location where the optics are located and their details. The
employees who are needed in order for the opticians to work and sell their products and
services to permanent and potential customers are listed. Investments and capital that were
needed to open the optician and its first days of operation. The activation period required for
the optic to open is described in detail. The range of products and services offered is detailed
and listed, with exact numbers showing how many products and services are sold daily.
Indicators of project effectiveness are also important, they are certainly on the side of optics,
because optics has been around since 1991. Environmental protection measures and
occupational safety measures are respected, as they ensure a safe stay for employees and users
in the optical areas. The competition is great. In the area of Karlovac, there are several
opticians who are potential friends and competitors, but optician "Fokus" with its quality of
products, services and goods, has been running a successful business for 32 years. The
efficiency indicators that were used during the planning and opening of the optician show that
the project is profitable and efficient, which is very important for the start of business and the
continuation in which it is desired to make a profit that would enable the optician to expand to
other locations. Promotional activities are important for every form of business, including
optics. It is important to carry out promotional activities in the right way, so that they reach
potential clients and customers. Many information about products and services can be
obtained through advertising activities. Investments that were needed when establishing an
entrepreneurial idea, in 1991, it was necessary to invest 56,600 €. 22,000 € were invested in
fixed assets. Investments in tangible assets amounted to 24,600 €, and in intangible assets
7,000 €. Working capital amounted to 3,000 €. |
